The PR Playbook: Jen Bickerton & Lauren Kahn on Collaboration and Navigating Change

In this episode of Minutes with Mike, we sit down with the dynamic duo behind Intersection the Agency, Jen Bickerton and Lauren Kahn. With decades of experience in PR, media, and brand storytelling, they share how they built their agency, the challenges of merging their businesses, and how the industry has evolved—from physical press kits to AI-driven strategies.We dive into their partnership, the power of mentorship, and the balancing act of running a successful agency while managing life outside of work. Additionally, we tackle the ever-changing media landscape, the role of data in PR, and why relationship-building is still at the heart of great storytelling.