The PR Strategy that Helped 10x Maison Essentiele’s Reven...

What this episode covers

Liv Koennecke is the female founder building Maison Essentiele, a luxe sleepwear and loungewear brand that's stocked all over the world–including at Net-a-Porter. She did $70,000 in sales her first year and this year is looking at hitting over $750,000. Here's how she did it (and you can to). Links Join the waitlist for the event connecting thousands of female founders IRL: www.femalefounderworld.com Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com Learn more about https://maisonessentiele.com https://www.docsend.com/ https://smallpdf.com/ Shownotes 04:35 Product development 10:15: Liv’s wholesale strategy 15:40: How to pitch your brand to editors and get featured in Vogue 19:00: Influencer gifting vs sponsored posts 21:50: Alternative funding ideas to venture capital and when to take on angel investment 27:20: Tools and apps for ecomm growth 30:10: Resource recommendation! Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of Female Founder World?

This episode is 33 minutes long.

When was this Female Founder World episode published?

This episode was published on April 29, 2022.

What is this episode about?

Liv Koennecke is the female founder building Maison Essentiele, a luxe sleepwear and loungewear brand that's stocked all over the world–including at Net-a-Porter. She did $70,000 in sales her first year and this year is looking at hitting over...

Can I download this Female Founder World episode?

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