The PR Strategy that Helped 10x Maison Essentiele’s Revenue in 3 Years

Liv Koennecke is the female founder building Maison Essentiele, a luxe sleepwear and loungewear brand that's stocked all over the world–including at Net-a-Porter.  She did $70,000 in sales her first year and this year is looking at hitting over $750,000. Here's how she did it (and you can to). Links Join the waitlist for the event connecting thousands of female founders IRL: www.femalefounderworld.com  Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com Learn more about https://maisonessentiele.com  https://www.docsend.com/  https://smallpdf.com/  Shownotes 04:35 Product development 10:15: Liv’s wholesale strategy 15:40: How to pitch your brand to editors and get featured in Vogue 19:00: Influencer gifting vs sponsored posts 21:50: Alternative funding ideas to venture capital and when to take on angel investment 27:20: Tools and apps for ecomm growth 30:10: Resource recommendation! Learn more about your ad choices. Visit megaphone.fm/adchoices