The Price of Precision: Programmatic Trade-Offs with Victoria Garcia Galarza

In this episode of 'Loud and Clear,' host Francisco Cardenas discusses the complexities of programmatic marketing with Victoria Garcia Galarza, better known as VGG, from Causal. Together, they explore the importance of authentic brand voices, the perceptive capabilities of consumers, and the challenges of measuring business outcomes over media metrics. Victoria shares insights from her diverse cultural background and her journey in programmatic, from its early days to the current AI-driven landscape. They also discuss the role of AI in creative testing, the significance of transparency and trust with clients, and the evolving impact of retail media networks. The episode emphasizes continuous learning, adaptability, and prioritizing the consumer in digital marketing strategies.Guest: Victoria Garcia Galarza [VGG] Sales Director at CausalProducer:⁠⁠⁠⁠ Victor Cornejo Tell Me More StudiosExecutive Producer:⁠Barbara Dauajare, Agency Growth Manager, LERMA/⁠Host: Francisco Cardenas Principal of Digital Strategy & Integration at LERMA/Music: Rolf Ruiz