The Pricing Filter Every Creative Business Needs

In this episode, we break down the four levels of pricing your creative work and how to move away from guessing, competing on price, and taking on work that doesn't align with your goals. You'll learn: The four levels of pricing for creative businesses Why pricing based on competitors can keep you stuck How to set pricing around your income and workload goals Why your minimum price should act as a filter, not a ceiling How value changes depending on the client you're serving Why a "no" doesn't automatically mean you're charging too much How better pricing can help you identify better-fit opportunities and clients The goal is to move toward value-based pricing, where you're focused less on what everyone else is charging and more on the value you can create for the right client.