The Product-Led Organization

Todd Olson is the CEO and founder of Pendo, a product cloud that provides user insight, user communication, and user guidance for digital product teams. Driven by their mission to improve the world’s experiences with software, Pendo combines powerful product usage analytics with feedback, communication, user guidance, and planning tools to offer an integrated and complete integrated platform for digital product teams. In this episode, Todd talked about the role of sales in a product-led organization, what people need to keep in mind when it comes to freemiums, and the metrics product-led organizations should look at. Show Notes [00:35] The story behind the writing of his book [01:51] How becoming product-led has changed things for different teams [03:11] How becoming product-led changed things for the engineering team [04:17] What he’ll tell organizations that want to become product-led [08:18] The role of sales in a product led organization [10:22] What people need to think about when it comes to freemium [12:15] What he meant when he said “product is the new marketing” [14:06] Metrics product-led organizations should look at [17:22] How things have changed in terms of delivering products in a product-led organization [18:30] What product ops is and how it fits into a product-led organization [19:47] Advice he’d give to those who want to shift to product-led [20:38] Where people can find him online About Todd Olson Todd Olson is the CEO, founder, and the brilliant mind behind Pendo, a product cloud that helps drive software adoption, which leads to more effective employees and happier customers. Some of Pendo’s clients include the world’s leading digital enterprises and software companies including Salesforce, Zendesk, LabCorp, Okta, and Verizon. Profile The Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience by Todd OlsonPendo WebsiteTodd Olson on TwitterTodd Olson on LinkedIn