EPISODE · Dec 19, 2021 · 8 MIN
The psychological economics of gift giving
from More or Less · host BBC Radio 4
Christmas, the most wonderful time of the year – if you have something to sell that is. Every year we waste hundreds of dollars on gifts that aren’t appreciated, but how can you ensure that the gifts you buy hit the mark every time? We speak to behavioural scientist Professor Francesca Gino to find out more then use our newfound knowledge to exam an old Christmas classic
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