EPISODE · Dec 23, 2025 · 8 MIN
🧠 The Psychology Behind Selling the “No” (And Why It Actually Works) | Ep 299
from The RE Agent Podcast · host Cody May & Vikram Deol
Most sales conversations don’t fail at the close.They fail in the first 15–30 seconds.In this episode, @coachvikramdeol breaks down why prospects shut down the moment they feel pressure — and how the best agents do the exact opposite.You’ll learn why:“Pushing” creates resistanceSafety opens conversationsEmpathy beats persuasionAnd why selling the “no” actually leads to more yesesThis episode isn’t about scripts.It’s about understanding human psychology — and learning how to lead conversations without sounding like every other agent.If you want more natural conversations, stronger trust, and better results…This is a MUST-LISTEN.Support the showP.S. Whenever you are ready, here are a few ways we can help.Break Past 24+ Deals/Year w/ the TRIS (Trust, Rapport, Influence, Sales) System:👉 https://lp.thetrismethod.com/applyJoin Our Upcoming Buyer Presentation Workshop:👉 https://lp.thetrismethod.com/buyer-masteryJoin Our Upcoming Listing Presentation Workshop: 👉 https://lp.thetrismethod.com/listing-masteryGet Your TRIS Hidden Commission Score: 👉 https://lp.thetrismethod.com/calculatorMaster Sales Psychology – Free course on closing more deals:👉 https://www.skool.com/tris-sales-dojo-5804→ Follow Vikram on Instagram: https://www.instagram.com/coachvikramdeol/→ Follow Cody on Instagram: https://www.instagram.com/codmay/
What this episode covers
Most sales conversations don’t fail at the close. They fail in the first 15–30 seconds. In this episode, @coachvikramdeol breaks down why prospects shut down the moment they feel pressure — and how the best agents do the exact opposite. You’ll learn why: “Pushing” creates resistance Safety opens conversations Empathy beats persuasion And why selling the “no” actually leads to more yeses This episode isn’t about scripts. It’s about understanding human psychology — and learning how to lead c...
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🧠 The Psychology Behind Selling the “No” (And Why It Actually Works) | Ep 299
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