The Psychology Of Persuasion - How to Hear YES More often - Patrick van der Burght and Lily Patrascu

Communication Specialist Shares About The Psychology Of Persuasion - How to Hear YES More often - Patrick van der Burght and Lily Patrascu Patrick van der Burght, with over 25 years of experience teaching ethical persuasion since 2000, is the business partner of Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion. As a founding member of the Cialdini Institute and licensed trainer, he helps professionals and teams accelerate their personal and professional growth through behavioral science. Patrick explains that 95% of decisions are made by the intuitive part of the brain, emphasizing the power of shortcuts and principles like reciprocity, liking, social proof, authority, and unity in influencing decisions. His approach teaches individuals to ethically apply these principles to hear “yes” more often and improve relationships, leadership, and communication. About The Guest Patrick van der Burght is a business partner of Dr Robert Cialdini, who wrote the book INFLUENCE The Psychology of Persuasion, which is considered by many top CEOs to be the best business book of all time. Patrick, as a Founding Member of the Cialdini Institute, and Cialdini Institute Licensed Trainer, has been teaching ethical persuasion to professionals and teams since 2000. This helps them accelerate towards their professional and personal goals by applying behavioural science, and avoid wasting time and resources on predictably inefficient communication. Patrick also co-authored the book How to Hear YES More Often in 2024. For More Info About Patrick van der Burght, visit: Website: https://ethicalpersuasion.com.au/ Youtube: https://www.youtube.com/@ethicalpersuasion Linkedin: https://www.linkedin.com/in/patrick-van-der-burght/ Facebook: https://www.facebook.com/ethicalpersuasion/ Instagram: https://www.instagram.com/ethical_persuasion/ Twitter: https://x.com/yesmoreoften TikTok: https://www.tiktok.com/@ethicalpersuasion Book: https://yesmoreoften.com/ Timestamp 00:00 Introduction to Persuasion 00:10 Cialdini's Influence Book 02:08 Kahneman's Decision-Making 02:29 Intuitive vs Rational Thinking 06:45 Principles of Persuasion 06:58 Reciprocity 11:47 Authority and Social Proof 15:26 Consistency and Scarcity 20:04 Applying Persuasion Principles 21:40 Persuasion in Workplace Requests 27:51 Conclusion and Entrepreneur Resources About The Host Lily Patrascu is an ultra-creative book publisher and personal brand strategist for thought leaders, CEOs, luxury influencers. As an influencer, bestselling author, copywriter, global speaker, she supports busy entrepreneurs to find their message and share it with millions of people. Feel free to connect with me or find out more about my book publishing/influential entrepreneur events/speaking/ projects here: https://linktr.ee/lilypatrascu & https://www.lily.global I am launching a few collaborative books: on property wealth strategies, confidence, millionaire secrets, health tools, AI, and seeking influencers with large communities to promote their expertise with the books. I can help you write/ghostwrite and publish your books in 90 days. Message me (Lily) on +447557351222 to collaborate. If you want to be featured on this podcast, and you're a successful entrepreneur able to share about how you grew your company, book your spot here: http://www.lily.global/podcast - *********************************************************** Getting featured is free. 🎧 Listening is free. 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