The Publicity Show Interviews Dean Trevelino and Genna Keller with Trevelino/Keller Communications Group

Here's how to listen to the podcast of our show: First click on the title of the show you are interested in. Then there should be a player in the upper right hand corner of the screen. Now, just press play and the show you chose should start playing. You can also download the show to listen on your mp3 player. Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.This afternoon we spoke to Dean Trevelino and Genna Keller Principals with Trevelino/Keller Communications Group. After 15 years with some of the best public relations firms in the world, including two stints with partner Genna Keller, Dean Trevelino set out to establish a great boutique firm in 2003, one recognized for strategic thinking and creative programming. Dean says "As a boutique agency, if we can be forward-thinking, often we can get from point A to point B faster than most. That's the value proposition of a boutique: unencumbered decision-making and execution with enough internal resources to be exceedingly effective.? Genna's experience runs deep on company launches, corporate positioning and fast-to-market campaigns. Having traveled the country to shows and conferences that were setting the agenda for the future of business, Genna has a keen sense of understanding the new, new thing. "We are focused on delivering something that's difficult to experience in an agency environment -- senior folks serving in daily account roles against public relations budgets that don't consume the marketing spend. We want to be seen as a tremendous value add to the client.? added Genna. During the show we spoke about Dean and Genna's new venture The Start-Up Council. The Start-Up Council was created in 2006 out of a belief that the next generation of emerging companies is on the horizon. To foster that community, the Council meets each quarter, in a roundtable setting with entrepreneurs to hear their business case for the next great start-up. The group offers advice and insight on business development, funding, marketing, public relations, legal, accounting, outsourcing and branding. There is no financial or contractual commitment to participate.To apply for an upcoming Roundtable please visit  www.startupcouncil.com. And for more information about Trevelino/Keller please visit their website at www.trevelinokeller.com Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.