PODCAST · business
The Publicity Show
by Elizabeth Gordon and Lee Kantor
Lee Kantor and Elizabeth Gordon interview America's top public relations leaders live from Atlanta, Georgia. Listen each week as we pull back the curtain and learn all about these unsung professionals who usually spend their in the background helping their clients get on the air.
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The Publicity Show Interviews Steve McKee Author of When Growth Stalls
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the Amazon Bestselling book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows on Atlanta Business Radio X. 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UnhideWhenUsed="false" Name="Colorful List Accent 6"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false" UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/> <w:LsdException Locked="false" Priority="19" SemiHidden="false" UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/> <w:LsdException Locked="false" Priority="21" SemiHidden="false" UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/> <w:LsdException Locked="false" Priority="31" SemiHidden="false" UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/> <w:LsdException Locked="false" Priority="32" SemiHidden="false" UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/> <w:LsdException Locked="false" Priority="33" SemiHidden="false" UnhideWhenUsed="false" QFormat="true" Name="Book Title"/> <object classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui> st1\:*{behavior:url(#ieooui) } <!-- /* Font Definitions */ @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:-1610611985 1107304683 0 0 159 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman";} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-size:10.0pt; mso-ansi-font-size:10.0pt; mso-bidi-font-size:10.0pt;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.0in 1.0in 1.0in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} the president and co-founder of McKee Wallwork Cleveland, a full service marketing communications firm that has twice been awarded the American Marketing Association's EFFIE Award, one of the industry's highest honors.Steve has received numerous advertising awards and honors throughout his career, both while learning his craft working at some of the best-known advertising agencies in the world, including NW Ayer, Della Femina, and a division of McCann-Erickson Worldwide, and as president of McKee Wallwork Cleveland. He has pioneered his agency's Charrette® planning process, a formalized methodology that serves as the foundation for client marketing programs.Steve has been published or quoted in The New York Times, USA Today, Advertising Age, Adweek, Investor's Business Daily and The Los Angeles Times, as well as in dozens of regional and local newspapers and magazines throughout the U.S. He has appeared on CNBC, ESPNII, CNNfn, Bloomberg radio and network television affiliates in two dozen cities across America.Steve currently writes a monthly advertising advice column for BusinessWeek Online, and is the author of the upcoming book, When Growth Stalls, to be published by Jossey-Bass, an imprint of Wiley, in March, 2009. Based on years of extensive research and first-hand experience, When Growth Stalls presents compelling insights into how companies lose their way, exposes the destructive (and often hidden) internal dynamics that hinder successful turnarounds, and reveals active measures leaders can take to avoid or reverse stalled growth. To learn more please go to his website www.whengrowthstalls.comAlso, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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The Publicity Show Interviews Sharon Williams, Founder and CEO of Taurus Marketing
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the Amazon Bestselling book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows. Today we go to talk with Sharon Williams, Founder and CEO of Taurus Marketing, one of the fastest growing marketing, PR and creative consultancies in Australia.Sharon is a pioneer in the Australian marketing agency. One of comparatively few females entrepreneurs in this male dominated field. She founded Taurus Marketing in 1995 after a successful career in marketing and management working in England, Asia and Europe.Sharon's vision for Taurus is to provide practical and smart marketing experience to international companies looking to break into the Australian marketplace. She speaks about marketing internationally and is just getting started on a Business Builders television show. For more information about Sharon and her firm please go to her website www.taurusmarketing.com.au Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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The Publicity Show Interviews Cyber PR Expert Ariel Hyatt with Ariel Publicity
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the Amazon Bestselling book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows. Today we go to talk with Ariel Hyatt who founded Ariel Publicity 12 years ago in Colorado. Her company has since publicized thousands of dates for touring bands, hosted hundreds of special events, launched countless record release campaigns and served as the PR director to several live music venues and festivals. An aggressive cheerleader for independent musicians, Ariel Publicity built its reputation by working primarily with indie artists. They give back to the independent music community by educating artists through their website, and Ariel has been honored to speak at music conferences such as SXSW, NEMO & The PMC.Ariel explained her decision to stop doing "traditional PR" and focus exclusively on "Cyber PR." This means that she is only going for placements online for her clients. To learn all about Ariel and her innovative firm (which has expanded beyond the music industry by the way) please check out her website www.arielpublicity.comAlso, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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The Publicity Show Interviews Author, Publisher and Publicity Guru Rick Frishman
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the Amazon Bestselling book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows. Today we got to talk with Rick Frishman, the founder of Planned Television Arts, has been one of the leading book publicists in America for over 30 years. Working with many of the top book editors, literary agents and publishers in America, including Simon and Schuster, Random House, Wiley, Harper Collins, Pocket Books, Penguin Putnam, and Hyperion Books, he has worked with best-selling authors including Mitch Albom, Bill Moyers, Stephen King, Caroline Kennedy, Howard Stern, President Jimmy Carter, Mark Victor Hansen, Nelson DeMille, John Grisham, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Deshowitz, Arnold Palmer, and Harvey Mackay. In addition to his work at "PTA" Rick has now taken on the new role as Publisher at Morgan James Publishing in New York. David Hancock founded Morgan James in 2003 and in 2007 "MJ" published over 130 books. Morgan James only publishes non fiction books and looks for authors with a platform who believe in giving back. Morgan James gives a portion of every book sold to Habitat for Humanity. (http://www.morganjamespublishing.com) Rick has also appeared on hundreds of radio shows and more than a dozen TV shows nationwide including OPRAH and Bloomberg TV. He has also been featured in the New York Times, Wall Street Journal, Associated Press, Selling Power Magazine, New York Post and scores of publications. He is the co-author of ten books, including national best-sellers GUERRILLA PUBLICITY and NETWORKING MAGIC. Along with media personality Robyn Freedman Spizman, Rick also co-wrote the popular four-book series AUTHOR 101 TM and recently they teamed up for their highly acclaimed book entitled WHERE'S YOUR WOW? 16 Ways To Make Your Competitors Wish They Were You! (McGraw Hill, March, 2008). Rick's 10th book "Guerrilla Publicity" 2nd edition was published in October 2008.( Adams Media) He is the co-host (with attorney Richard Solomon) of the radio show Taking Care of Business, which airs every Thursday from 2:00-3:00 pm on WCWP-Radio in Long Island, New York. (www.tcbradio.com) Rick has a B.F.A. in acting and directing and a B.S. from Ithaca College School of Communications and is a sought after lecturer on publishing and public relations and a member of PRSA and the National Speakers Association. Go to www.rickfrishman.com or www.author101.com for more information and to get Rick's "Million Dollar Rolodex."Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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The Publicity Show Interviews John Eckberg Author of The Success Effect
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows. This afternoon we spoke with John Eckberg, a career journalist with 28 years of experience in the challenging field of daily newspaper reporting. A graduate of Ohio University, he has been a business reporter at The Cincinnati Enquirer for more than a decade, where he has covered numerous beats including federal courts, investigative reporter, feature writing, neighborhood columns and urban development. He currently covers the topics of retail and marketing and is charged with following developments at Macy's Inc., Scripps Networks Interactive, the E.W. Scripps Co., and the Kroger Co. Widely published, his work has appeared in The New York Times, Newsweek, USA Today and many other American print and Web publications. A former weekly newspaper managing editor at the Canal Fulton Signal News, he is the author of The Success Effect: Uncommon Conversations with America's Business Trailblazers (Sterling & Ross; 2008). He explained his BIG JIVE theory. And he told us the 3 things that make a good story. 1- Be Dramatically Different 2- Have Overt Appeal to Reader 3- Be Credible. Other projects he has under development include The Mud Daddy Chronicles, a 265-page recipe book and fishing memoir of 25 years of annual fishing trips; and Pot of Gold, a best-practices business book and page-a-day calendar.Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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The Publicity Show Interviews Janet W Christy, Author of Capitalizing on Being Woman Owned
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First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows. This afternoon we spoke with Janet Christy who has spent the majority of her professional career in marketing, sales and public relations positions. She has also worked on several economic development and technology initiatives in the Southeast. In 2003 Janet formed Leverage & Development, LLC, a consulting firm focused on helping Small and Woman/Minority Owned businesses and government/education entities. The firm has several service offerings that assist businesses and governments in evaluating their assets and then developing plans to improve them and/or use them to accomplish specific goals. Janet currently works with Women and Minority owned businesses to develop plans that will help them maximize their certification as a Woman or Minority Owned Business. She prepares a customized manual for her clients that includes: Market Assessment, Key Prospects, Prospecting Strategy, and a Step-by-Step Marketing Plan. Janet also conducts seminars on marketing and certification for Small and Woman/Minority Owned Businesses. She conducts the seminars for Chamber of Commerce memberships, private businesses, education institutions and municipal/county governments. These workshops provide attendees with practical instruction, resources and experience-based advice. In 2006 Career Press (Franklin NJ) published Janet's book Capitalizing On Being Woman Owned. Janet has also written articles for several magazines and blogs including "Home Business Magazine." She has made more than 30 radio appearances to discuss the advantages and opportunities for woman owned businesses. Janet was selected as part of the "Brain Trust" for the Small Business Advocate and has been appointed to the Board of Business Credit Success. Janet was named as "Communicator of the Year" by the Greenville SC Chapter of the Association for Women in Communications. She continues to speak and conduct workshops related to Women and Minority Owned Businesses. "One of my main goals is to help women understand that they have choices in life. Helping them be successful in their business choices is one of the ways I can do this," says Janet. That is why she often speaks to women"s groups and mentors other women. Since early 2000, Janet has aided several East Coast municipalities and counties in determining strategies and developing plans for improving the entrepreneurial culture and services as part of their Economic Development efforts. She has helped them obtain grants, develop small business incubators and establish entrepreneurial development programs. Janet has worked on both sides of the procurement process. Her experience includes both preparing RFPs (Request for Proposal) and RFIs (Request for Information) and responding to them. She currently works as a consultant for Small and Woman/Minority Owned Businesses to aid them in marketing to government and education entities. She also assists government and education entities in the development of RFPs and the evaluation of responses. Janet's firm, Leverage & Development, LLC offers a workshop to help businesses understand the culture behind government purchasing, the workshop is titled "I Want A Government Contract - I Think." For more information about Janet, her bok or her firm please go to her website www.leverageanddevelopment.com Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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The Publicity Show Interviews Stacy Francis with Francis Financial
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows. This afternoon we spoke with Stacy Francis, founder and president of Francis Financial, an independent, fee‐only wealth and finance advisory firm In New York City. Her company specializes in a holistic, consultative approach to exploring, educating and providing guidance to clients so they can make wise and prudent financial decisions resulting in their financial freedom.Stacy possesses a broad range of expertise, competencies andexperience unique to the financial planning business world. She is also a published writer of several articles on Women & Biz (www.womenandbiz.com), appears frequently on major television programs such as the Nightly Business Report on PBS, The Today Show and CNBC, and she is often asked to contribute her expert opinion on various subject matters dealing with financial planning for articles in leading business and industry publications such as The Wall Street Journal, The Daily News, Investment News, Money Magazine, BusinessWeek, CNN Money, Dow Jones Newswires, Reuters and many others.Stacy shared a lot of great information about how to get media placements and speaking engagements. For more information about Stacy or her firm please go to her website www.francisfinancial.comAlso, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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The Publicity Show Interviews Monique Caradine with Momentum Media Group
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The Publicity Show Interviews Writer Jill Elizabeth Westfall, Author of Green Matters
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows. This afternoon we spoke with Jill Elizabeth Westfall, a 14-year bylined Contributor to Money magazine and she has shared real estate, finance and cost-cutting tips with HGTV's The Front Door, Glamour magazine, Woman's Day Online, and BobVila.com. Her career highlights include reporting on cover and second-cover stories for People Weekly, Money, and MORE magazines in addition to work for Fortune, Essence, Real Simple, Newsweek, Time, The New York Times, CNN International, Catalyst, Atlanta Woman Magazine, The Atlanta Journal-Constitution's "Perspective" section, and WCNN Radio. She now has over 1,000 articles in print and her work has also been featured in newspapers across the country. She was a weekly Contributing Writer for The Atlanta Journal-Constitution's Homefinder section for eight years, has reported on hundreds of communities throughout Atlanta, and has frequently contributed real estate reporting to Money for the annual "Best Places to Live" and "Best Places to Retire" features. Her original reporting has been subsequently picked up by The Today Show, CNN, The Discovery Channel, German television, radio stations (from Canada to South America), the BBC, and talk shows nationwide. She's also been interviewed by MediaBistro.com, Yoga Journal, the authors of Celebrate Green!, and has been invited to speak around the coun try. She is now working on "Green Matters: The Residential Builders, Visionaries, Communities & Lifestyles Shaping Atlanta's Landscape," which features interviews with Mindspring Founder and real estate developer Charles Brewer, Laura Turner Seydel, Martin Melaver, Serenbe Founder Steve Nygren, Carolyn O'Neil, Cindy Crawford, Will Scruggs, Carl Seville, Frank Wickstead, Hedgewood Homes, Nathalie Dupree, and Cinda Boomershine, which debuts this December. Details on the book are available at www.GreenMattersToday.com The book will debut at a book signing this December featuring myriad well-known authors including Robyn Spizman, Melissa Libby, Alexis Abramson, and also Karen Quinn, the author of the best-selling "The Ivy Chronicles," which is being made into a movie starring Sarah Jessica Parker. Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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The Publicity Show Interviews Writer and Editor Gina DeMillo Wagner
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows. This afternoon we spoke with Gina DeMillo Wagner. A versatile writer and editor, Gina has written for (and held staff positions at) national consumer magazines, Web sites, and regional newspapers. Her specialties: adventure and lifestyle travel, fitness, health, outdoor sports, feature packages, profiles (especially professional athletes), product reviews, hotels & spas, personal essays, science, technology, and religion. Gina is not afraid to get her hands dirty for a story. Recent assignments have taken her mountain biking in Utah with an Olympic athlete, sea kayaking in Baja, backpacking in New Zealand, skiing moguls in Colorado, and glacier trekking in the Swiss Alps. Through the years, Gina has traveled to five continents and 47 US states and has worked with top photographers and editors while on assignment. For more information about Gina and lots of samples of her work please go to her website www.ginademillo.comAlso, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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The Publicity Show Interviews Creative Genius and Author Gary Unger
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows. This afternoon we spoke with author, speaker and advertising consultant Gary Unger, a creative powerhouse and gifted humorist. His message is clear: Be yourself and have fun doing it! His clever and insightful writing style never fails to inspire laughter and deep thought, sparking the fountain of creativity buried in the minds of his readers. Gary Unger's message in his book How to Be a Creative Genius (in five minutes or less) has been honed by more than a decade of success in the advertising industry. Currently, Unger is an advertising consultant who has worked on creative campaigns for industry titans such as Chick-Fil-A, General Motors and the National Basketball Association. He is the originator of AutoZone"s "Get in the Zone" ad campaign, the longest running ad campaign in the company's history. Gary's creative work has been featured in numerous publications and has also earned him a place in the Levi Strauss T-Shirt Hall of Fame. Unger is the creator of a proprietary creative process called XDO, a process blending actions, material and the existential in order to unlock the creative potential of its practitioners. For more information please check out his website www.garyunger.com Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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The Publicity Show Interviews Robert Smith with Champion Media Worldwide
Normal 0 false false false MicrosoftInternetExplorer4 <!-- /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman";} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows. This afternoon we spoke with Robert Smith, founder of Champion Media Worldwide (CMW). He has spent the last decade solving problems and significantly increasing the bottom line of hundreds of clients. Their diverse background has led to their agency being one of the fastest growing firms in the country. Their strength is in their ability to increase profits, wealth and success by uncovering hidden opportunities and unique strategies for CEOs, best-selling authors, entrepreneurs, speakers, small businesses and inventors. CMW has been acknowledged as a unique and distinctive authority in public relations.Robert spoke of many creative ways to spread the word about your business or service including creating your own cable TV show like he did. Robert is in tremendous demand as a speaker on marketing and sales topics at top conferences and seminars across the country.For more information please go to Robert's website www.championmediaworldwide.com Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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The Publicity Show Interviews Dr Letitia Wright Host of The Wright Place TV Show
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows. This afternoon we spoke with Dr. Letitia S. Wright, D.C, an international speaker, talk show host, author and movie producer. She is also the host of the Wright Place™ TV Show, now in it's 9th season with over 250 shows broadcast on television to over 3.8 million homes each week in Southern California.The Wright Place ™TV Show is the fastest growing show about business on air today. Each week guests such as Mark Victor Hansen, Stedman Graham, Robert G. Allen, T. Harv Eker, Marie Diamond ( The Secret), Rieva Lesonsky John Assaraf (The Secret), D.C. Cordova , Teri Hatcher, Marla Gibbs, and Christina Ferrari, discuss information, strategies and new technology that women can use to grow their businesses. Dr. Wright is the Co-Author of the The Power of Mentorship for Creating Wealth, The Power of Mentorship for the Woman Entrepreneur and Power of Mentorship for Passion . She is also the Producer of the New Film - The Power of Mentorship Movie.In March of 2007 Dr. Wright was mentioned in Fast Company Magazine. Dr. Wright was part of the all female faculty for Wonder Women of the Web in February 2007. She is also a 2004 Stevie Award Nominee. For more information about Dr Wright and her show and her books and movie please go to her website www.wrightplacetv.com. When you go to her website be sure to mention that you heard about her on The Publicity Show and she will mail you one of her books free of charge. Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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The Publicity Show Interviews Melissa Libby with Melissa Libby & Associates
Normal 0 false false false MicrosoftInternetExplorer4 <object classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui> st1\:*{behavior:url(#ieooui) } <!-- /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman";} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows. This afternoon we spoke with Melissa Libby with Melissa Libby and Associates. Prior to founding Melissa Libby & Associates (MLA) in 1992, Melissa enjoyed a successful career in hotel public relations, promoting upscale and casual restaurants, beverage outlets and room nights. Since starting MLA, Melissa has opened more than 75 restaurants and served hospitality and retail clients through publicity, event planning and implementation, marketing, strategic planning and crisis communications. Melissa is also active in the community. She is on the Executive Boards of Les Dames d'Escoffier and Adopt A Golden Atlanta, is an Advisory Board member of the University of Georgia"s Grady College of Journalism and Mass Communication, and is a member of the American Institute of Wine and Food, Georgia Organics, James Beard Foundation, National Restaurant Association, Public Relations Society of America, and Greystone Garden Club. Melissa has produced two cookbooks featuring local Atlanta chefs, Atlanta Cooks (2001 Longstreet Press) and Atlanta Cooks at Home (2006 CityBooks Publishing). Melissa graduated from the prestigious Buckhead Business Association leadership program and has been recognized as one of Atlanta's rising stars. She will receive the Crohn's & Colitis "Citizen of the Year" award in November 2007. Melissa is an original member of PRConsultants Group, a nationwide group of PR consultants providing public relations and marketing communications services to a wide range of clients. For more information about Melissa and her firm please go to her website www.melissalibbypr.com and be sure to sign up for her newsletter The Dish. And for even more please check out her blog at http://atlantadish.blogspot.com Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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The Publicity Show Interviews Annie Jennings and Stacy Amaral Kauffman With Annie Jennings PR
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.This afternoon we spoke with Annie Jennings and Stacy Amaral Kauffman with the national public relations firm Annie Jennings PR.Annie Jennings PR provides book promotion and message marketing, internet marketing, publicity and book promotion services with high-quality, national exposure. Media placements include major media outlets such as top, high-listenership radio interviews in the major markets, national TV, national major magazines and top newspapers. Annie Jennings PR, has worked with thousands of book authors and experts and has booked thousands of high-exposure radio interviews, TV (including OPRAH), print, magazine, newspaper and internet marketing book promotion articles. Annie's book authors & experts appear daily on the most prestigious, most sought-after TV, radio, magazine and newspaper and internet marketing media in the country including FOX NEWS CHANNEL, CNN, MSNBC, Montel, Associated Press Radio, TV and Wire Service. Annie's passion is to help her clients reach millions all over the world in order to share their powerful and important message. For more information about Annie's unique pay for placement program as well as tons of free information please go to her website www.anniejenningspr.comAlso, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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The Publicity Show Interviews Kevin Avery with Mere Words Media Relations
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows. This afternoon we spoke with Kevin Avery founder of Mere Words Media Relations. Normal 0 false false false MicrosoftInternetExplorer4 <object classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui> st1\:*{behavior:url(#ieooui) } <!-- /* Font Definitions */ @font-face {font-family:"Bookman Old Style"; panose-1:2 5 6 4 5 5 5 2 2 4; mso-font-charset:0; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:647 0 0 0 159 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Bookman Old Style"; mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman";} a:link, span.MsoHyperlink {color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {color:purple; text-decoration:underline; text-underline:single;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} As a freelance writer, Kevin has published over 300 articles and short stories. His short screenplay, Four Roses, is in production with an independent director. And his book, Everything Is an Afterthought, an anthology/biography collecting the work and recounting the life of music critic Paul Nelson, will be published in 2009. Kevin is past president of Writers at Work, one of the United States' largest annual writing conferences, and formerly vice president of a $200 million Western regional trucking company. In both positions, he played an integral part in developing advertising and garnering publicity. In 2006, he launched Mere Words Media Relations.For more information about Kevin, his writing and his fuirm please go to his website www.merewordsmedia.com Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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25
The Publicity Show Interviews Amit Gupta From Photojojo
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows. This afternoon we spoke with Amit Gupta with Photojojo. Amit has developed several great online communites and he shared lots of great insight into community building. Amit's an entrepreneur who likes to make fun online. His latest project is Photojojo. If you like photography, you will like Photojojo. Before Photojojo, he was a founder of The Daily Jolt, an online community on 100 college campuses and CommandShift3.com, an online web design contest. He helped create a non-profit called ChangeThis with Seth Godin, and brought the technology un-conference BarCamp to NYC. He also started a weekly casual coworking session called Jelly that now takes place in over 20 cities worldwide. And he's consulted for companies such as Pearson, Apple, and Creative Good and co-authored The Big Moo, a WSJ best-seller, with Seth Godin, Malcolm Gladwell, Guy Kawasaki, Tom Peters, and others. For more about Photojojo please go the website and sign up for the awesome newsletter www.photojojo.com. And for the latest on Amit please go to his website www.amitgupta.com Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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24
The Publicity Show Interviews Joan Stewart with The Publicity Hound
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows. This afternoon we spoke with Joan Stewart creator of The Publicity Hound. Joan Stewart's free publicity campaign started at age 10 when her hometown newspaper wrote a story about a blue ribbon she won for a 4-H sewing project at the Ohio State Fair. From then on, she was hooked on publicity. Today, Joan teaches Publicity Hounds how to catch the attention of frazzled news directors, busy reporters and grumpy editors. In fact, she worked as a grumpy editor at three daily newspapers and The Business Journal in Milwaukee, Wisconsin. As a media relations consultant and professional speaker, she shows people how to use the traditional media and social networking to establish their credibility, enhance their reputation, position themselves as experts, sell more products and services, promote a favorite cause or issue, and establish their companies as employers of choice. Her popular electronic newsletter called "The Publicity Hound's Tips of the Week" goes to more than 45,000 subscribers worldwide and includes the best publicity tips and good clean dog jokes (one in each issue) you'll find anywhere. Please subscribe to her free newsletter at www.publicityhound.com Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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23
The Publicity Show Interviews Susan Harrow with PRSecrets.Com and Harrow Communications
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows. This afternoon we spoke with Susan Harrow, CEO of prsecrets.com, is a top media coach and marketing expert, and author of the books, "Sell Yourself without Selling Your Soul," "The Ultimate Guide to Getting Booked on Oprah", Get Into 0 Magazine and "Get a 6 Figure Book Advance." Susan specializes in presentation and media coaching, and creating marketing strategies for Fortune 500 CEOs, Internet millionaires, world renowned speakers, best-selling authors and successful entrepreneurs whose work has passion and heart. Her criteria for working with clients is that they are either socially conscious, irascibly contentious, or incredibly fun. Her clients have appeared on Oprah, 60 minutes, Good Morning America, Larry King Live, NPR, national radio, and in the New York Times, the Wall Street Journal, Forbes, Time, and the most respected print publications nationwide. You can get her free newsletter with tips & techniques to promote yourself at prsecrets.com. Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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22
The Publicity Show Interviews Jeff Winke Author of the PR Idea Book: 50 Proven Tools That Really Work
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows. This afternoon we spoke with Jeff Winke. Jeff is currently the Director of Public Relations & Special Projects for a custom magazine publisher whose clients include global giants Caterpillar, Trimble Navigation and Atlas Copco. He has more than 25 years corporate and ad agency marketing communications experience. He has worked with Fortune100 companies and start-up operations, and has provided on-site consulting to ad agencies located in Russia and Bulgaria. For a period of six years, Jeff ran his own marketing firm. At a local university in Milwaukee, Wisconsin, where he lives, Jeff teaches communication and business courses, as well as a class in modern poetry. He is also the author of the PR Idea Book: 50 Proven Tools That Really Work, which was published by Outskirts Press in 2006. For more information about Jeff please go to his website www.jeffwinke.com Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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21
The Publicity Show Interviews Sonya Hartland with Pierce Mattie Public Relations
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.This afternoon we spoke with Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.This afternoon we spoke with Sonya Hartland, Executive Vice President of Pierce Mattie Public Relations in New York and Los Angeles. Sonya provides strategic counsel to a diverse portfolio of clients across a wide array of disciplines and industries. With expertise in public relations, media relations, internal communications, community relations, marketing communications and brand development, Sonya offers a holistic perspective on marketing and communications. Overseeing the New York and Los Angeles publicist teams, Sonya leads a dedicated team of media specialists in consistently delivering high quality results for each of their brands.We talked about the importance of creating messaging that tells a story and elicits a response. She also shared some of her firm's success stories and how many firms neglect using a regional strategy instead relying on an all or nothing national strategy with their clients.For more information about Piece Mattie PR, please check out their website www.piercemattie.comAlso, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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20
The Publicity Show Interviews Michael Rogers from Michael Rogers Public Relations
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.This afternoon we spoke with Michael Rogers, President of Michael Rogers Public Relations. Michael has twelve years of public relations experience working with lifestyle, design, fashion and beauty brands in Boston, London, New York and Los Angeles. He holds an MBA in Marketing and Business Management from the Fordham University Graduate School of Business and an undergraduate degree in Communication from Boston University. Michael is known for his direct no-nonsense approach and ability to create compelling media campaigns that garner results, Michael manages and consults on the public relations and marketing strategy for his clients. He also frequently speaks to small and large organizations on public relations strategies for long and short term growth and exposure, as well as tactics in the digital world such as online pressrooms, newsgroups and blogs. For more information about Michael, his team and his company please go to his website www.michaelrogerspr.com Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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19
The Publicity Show Interviews Jocelyn Brandeis with JBLH Communications
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.This afternoon we spoke with Jocelyn Brandeis with JBLH Communications.Jocelyn is a talented and accomplished communications professional with more than 14 years experience in the entertainment, consumer, new media/technology, advertising, Hispanic and non-profit industries. Ms. Brandeis has secondary expertise in the wedding, travel, food, pet and recreation industries. Since co-founding JBLH Communications in March 2003, the roster of successful clients have included Doggy Tug, Play Clay, The New York Comedy Expo, The Samuel Waxman Cancer Research Foundation, The Child Center of NY, Klein Creative Communications, Shani Castri Sensual Cooking Productions, Communications Careers for Latinos, Inc. (CCL), The American Quilt Company, Shelley's Jewels (a.k.a., Daisy Jane and Angel Designs), and Island Beach Volleyball Association (IBVB). Jocelyn has been primarily responsible for securing interviews and media placement for clients as well as designing and creating full public relations campaigns. For more information about her and her firm please check out her website www.jblhcommunications.com Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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18
The Publicity Show Interviews Marilynn Mobley Baby Boomer PR Expert with Edelman
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link. Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows. This afternoon we spoke with Marilynn Mobley, Senior Vice President with Edelman. She has spent her 31 year career helping organizations better understand how to communicate more effectively. The focus of her writing and consulting today is on baby boomers. She spends the majority of her time studying how this huge, influential and prolific generation makes decisions on how to spend money, save money and plan for the future. As the senior leader of Edelman's Boomer Insights Generation Group (B.I.G.G), headquartered in Atlanta, she is part of a group of boomer executives who share research-based insights to help our clients identify their Bull's-Eye Boomer to ensure their marketing dollars are invested wisely and they hit their target every time. She also uses her personal experience from spending 15 years at IBM and nine years as an entrepreneur to offer clients guidance on how to harness the power of boomer employees, especially in organizations where multiple generations work side by side. For more information about Marilynn and what she is up to check out her popular blog, www.BabyBoomerInsights.com. Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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The Publicity Show Interviews Trudy Kremer and Scott Hartman with JS Cultivation
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.This afternoon we spoke with Trudy Kremer and Scott Hartman with JS Cultivation, a division of Jackson Spalding. Today's executive cannot just sit behind his or her desk anymore - there is new transparency in today's business culture that demands a higher level of performance - be it at a speaking engagement, board meeting or with the media.JS Cultivation has a team of Communication Strategists to help executives to the next level of their professional development. They have the talent, invest the time and have proprietary techniques to help their clients become multi-media savvy.Trudy leads JS Cultivation, bringing deep experience from her years as a producer for the NBC News including TODAY, Nightly News and MSNBC. She is in constant demand as a client counselor when high-profile situations emerge. Known for her cool head, decisive direction and hard-driving work ethic, Trudy helps clients overcome their fear of public speaking in any situation. Scott Hartman leads their multimedia team. He is a veteran broadcast reporter and anchor, who lends an air of realism to every scenario. He began his career behind the camera and graduated to reporting and anchor positions along the way. Today, he provides real-world media and crisis counsel to many of their clients. He knows the tricks that trip up interviewees and the tips for staying on top, and he can demystify the process for anxious clients. JS Cultivation provides custom training with communications strategists who know the ins and outs of every audience. Nothing they do is off-the-shelf — every session is created to address specific corporate and individual communications challenges. They have a proven track record of taking their clients and their messages to a new level of audience connection. For more information please go to their website www.jscultivation.comAlso, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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16
The Publicity Show Interviews Jennifer Pullinger, E-Content Editor with Island Press
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.This afternoon to celebrate Earth Day we spoke to Jennifer Pullinger, a writer and communications professional with over ten years of experience in marketing, media relations, and journalism. She has written and edited articles and press, corporate, and web content on a range of subject matter, and has managed multifaceted media campaigns for a diverse spectrum of clients and audiences. He greatest success is bringing popular TV cook Rachael Ray to the attention of The NBC Today Show and The Food Network. She currently is the E-Content Editor for Island Press www.islandpress.org, an environmental book publisher based in Washington, D.C. For more information about Jennifer please go to her website www.jenniferpullinger.com Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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15
The Publicity Show Interviews Ania Kubicki with ANGLES Public Relations
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.This afternoon we spoke to Ania Kubicki, president of ANGLES Public Relations, a communications firm she founded to assist businesses, agencies, non-profit and other organizations with media relations, strategic alliances and community outreach initiatives. Ania Kubicki is a seasoned PR professional with more than 15 years of industry experience. Prior to founding ANGLES PR in 2005, Ania worked with some of the leading marketing agencies in both New York City and Phoenix, Arizona. She built her public relations expertise working on high profile campaigns with emphasis on economic development, destination marketing, real estate development, brand development for luxury consumer goods and awareness building campaigns for business-to-business solutions and services. Her experience includes working with the national partnerships and franchise business models, European Union projects, foreign tourism boards, government and civic organizations. Ania is an active member of our community. She serves on the Board of Directors for the Phoenix Metropolitan Chapter of NAWBO, on the marketing committee for Ballet Arizona's largest annual fundraiser: The Children's Holiday Nutcracker Party, and on the fundraising committee for Maggie's Place – a local non-profit dedicated to assisting pregnant women who are alone or homeless. She is a member of ASBA and is a graduate of the Chandler Leadership, Class of 2007. She is also a member of the marketing committee for Invest Southwest, the largest venture capital conference in the Southwestern United States. Ania spoke about her grassroots community outreach strategy and had great information about her philosophy and how important gratitude and giving back is to her and her firm. For more information, please go to her website www.anglespr.com Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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14
The Publicity Show Interviews Steven Kleber with Kleber & Associates
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.This afternoon we spoke to Steven Kleber founder of Kleber & Associates (K&A), in 1987. K&A is an Atlanta-based full-service marketing agency which specializes in the home improvement channel, K&A works in partnership with a variety of clients who market premium products for both residential and commercial applications including architects, developers, builders, remodelers, designers and manufacturers. His client partners include KWC Faucets and Sinks, Gerber Plumbing Fixtures, preeminent tile roof provider, MonierLifetile, Mr.Steam – maker of the world's most luxurious steambaths and towel warmers, the SEN Design Group - national organization of the country's finest kitchen and bath designers, and KOMA Trim Products, among others. In addition to solid integrated marketing programs, K&A also offers clients a proprietary Brand Navigator® process that gets to the essence of the brand promise and messaging statements that will create the emotion needed to motivate customers to buy. Kleber is a passionate force driving his agency to consider non-traditional marketing approaches and alliances with key influencers to add impact to marketing and sales efforts. K&A also regularly collaborates with a noted Atlanta research group to explore emerging trends in generational and consumer purchasing groups. Kleber is a frequent speaker on consumer behavior and trends at key industry events and a contributor to noted industry publications. Some of his recent topics of discussion include exploring the consumer trends in relation to groups including: Baby Boomers, Generation Green, the Chief Purchasing Officer of the Home: The Woman, Generation X and Y, Missing Males, and the Luxury Consumer, among others. Furthermore, Kleber is the immediate past president of the National Kitchen & Bath Association's Center for Kitchen and Bath Education and Research, a non-profit foundation created for the purpose of educating and cultivating future leaders in the kitchen and bath industry. Additionally, he's a trustee of the National Remodeling Foundation, and his agency is an active member of the National Association of Home Builders, National Association of The Remodeling Industry, National Kitchen and Bath Association, American Association of Advertising Agencies and Public Relations Society of America. For more information about Steven and his firm please go to his website www.kleberandassociates.com Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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The Publicity Show Interviews Author, Blogger, Teacher Sandra Beckwith
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.This afternoon we spoke to Sandra Beckwith, a recovering publicist and full-time nonfiction writer who now teaches others how to generate publicity for themselves or their businesses through her two publicity books and her online and in-person workshops. Sandra brings a unique perspective to those she helps. As an author, she has spent as much time in front of the camera as she has behind it as a publicist, guiding the message development and media placements of others. A Silver Anvil winner, Beckwith combines her experience as a publicist and a sought-after expert to give authors, nonprofits, and small business owners the knowledge and tools they need to compete in a highly-competitive and evolving media world. Beckwith shares tips and advice regularly on her blog at http://buildbuzz.blogspot.com. Her book Publicity for Nonprofits: Generating Media Awareness That Leads to Awareness, Growth, and Contributions, helps nonprofit organizations large and small discover and use the tools and techniques that will help transform them into high-profile media darlings. Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement is a how-to guide for small businesses that is also used as a textbook at several colleges. Sandra teaches authors how to generate publicity through online workshops, "Book Publicity 101: How to Build Book Buzz,? and a new publicity workbook for authors, Build Book Buzz Publicity Forms & Templates. She is also the author of a sold-out humor book, WHY CAN'T A MAN BE MORE LIKE A WOMAN?, which was based on a newsletter she created that takes a lighthearted look at male behavior, The Do(o)little Report. Her award-winning public relations background includes assignments at Burson-Marsteller, one of the world's largest public relations firms, and Heublein, Inc., a beverage alcohol company. Beckwith is a frequent speaker at conferences for nonprofits and writers. Learn more at www.sandrabeckwith.com, www.nonprofitpublicity.com, www.buildbookbuzz.com, and http://buildbuzz.blogspot.com. Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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The Publicity Show Interviews Peter Shankman Author of "Can We Do That?! Outrageous PR Stunts That Work"
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.This afternoon we spoke to Peter Shankman...Crisis Management, Social Media and Stunt/Viral Marketing Expert. PR Week Magazine has described Peter as "redefining the art of networking.? Peter Shankman is a spectacular example of what happens when you harness the power of ADHD and put it to work for you. As an entrepreneur, author, speaker, and ingenious worldwide connector, Peter is recognized nationally and globally for doing PR (and everything else) differently--not only to get attention, produce great results, and create great companies, but also to have a lot of fun while at it every day.Peter is the founder and CEO of The Geek Factory, Inc., a boutique Marketing a PR Strategy firm located in New York City, with clients worldwide. His blog, PR. Differently, (www.shankman.com) which he launched in 2004, both comments on and generates industry-related news and conversation. He has also applied his buzz biz know-how to his own Web venture as the Founder of AirTroductions, the world's first social network for business travelers. Launched in 2005 to instant media attention and growth, AirTroductions was acquired in mid 2007 and relaunched in January of 2008 as TripLife, (www.triplife.com) the largest social networking and connections website for all travelers. Peter's Geek Factory clients have included the Snapple Beverage Group, Walt Disney World, Vantage Point Venture Partners, American Express, Discovery Networks, New Frontier Media, OpSec Security, Napster, Juno, GenuOne, Dream Catcher Destinations Club, Prstore, Weblo, and many others, and he sits on the board of both Scott-e-Vest, the world's first technologically enabled clothing line, as well as TripLife. Peter is the author of Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them (Wiley and Sons 2006) and a frequent keynote speaker and workshop presenter at conferences, shows, marketing summits, corporate events, and public relations and marketing industry meetings, including Saatchi and Saatchi, Home Town Suites Hotels, NAB, Comdex, CTIA, CTAM, CES, PMA, The Next Gen Asia Advertising Conference, Mobile Marketing Asia 2007, Advertising Week, and the Direct Marketing Association. During the show Peter shared a new project he is working on called www.HelpAReporterOut.com. This new website grew out of his FaceBook group he created in order to help reporter friends of his out with experts. Only one rule...no spamming reporters! He also mentioned his work with www.disaboom.com a social network for the millions of people touched by disability. He also gave our listeners several great pieces of advice. One of them was to make sure you get the "Stoppers" engaged and on board with your pitches in order to get your idea sold in. And always remember ROAR...Responsibility, Opportunity, Awareness and Results. Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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The Publicity Show Interviews Susan K Asher with Asher PR
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.This afternoon we spoke to Susan K Asher with Asher PR. Susan has spent her public relations career representing clients in the entertainment, business-to-business, nonprofit, corporate, consumer and health care industries. She has obtained local and national coverage for clients in newspapers, magazines, trade publications and blogs, as well as on radio and TV shows, including "The Tonight Show? and "ABC News Now.? Her expertise includes media relations and publicity, media research, community relations, as well as brand, product and service image management. She has booked speaking engagements for clients at civic clubs throughout Georgia and at industry organizations throughout the country. At the Centers for Disease Control and Prevention (CDC), Susan served as a spokesperson and provided media training to other CDC spokespersons. Susan spoke about a new client of hers Sightline Health and their challenge of creating awareness for their new technological breakthrough in treating women who are suffering with uterine fibroids. Listen to Susan discuss how she works with her client and creates a PR campaign that will help them achieve their goals.For more information about Susan please call her at 770-551-9753 or email her at SusanKAsher @ yahoo.com Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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The Publicity Show Interviews Richard Laermer, Author of Full Frontal PR and 2011:TrendSpotting For The Next Decade
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.This afternoon we spoke to frequently-quoted authority on media culture and hype, Richard Laermer. The 2007 inductee into the PR Hall of Fame in Washington D.C., is a former magazine and newspaper journalist, CEO of RLM PR, bestselling author of the perennial PR handbook Full Frontal PR, widely sought-after speaker and media trainer, and the co-host of TLC's cult program Taking Care of Business (2005). His BadPitchBlog (BadRelease.com) is the industry's watchdog, and a recipient of PRSA's Bronze Anvil Medal for Best Blog. Laermer is also author of Punk Marketing (www.punkmarketing.com) and the soon-to-launch book - 2011: Trendspotting for the Next Decade from McGraw-Hill. During the show Richard explained how smart managers in the coming decade will be doing more mentoring of the newcomers in their company and encourage them to be more disruptive. For more information about Richard, his firm, his blog and his books go to one of his websites www.laermer.com and/or www.rlmpr.com Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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The Publicity Show Interviews "The Fabulous" Nikki Walker with NW Public Relations and Jennifer Colter with Blend Media
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.This afternoon we spoke to Nikki Walker with NW Public Relations and Jennifer Colton with Blend Media Inc.Nikki Walker Public Relations was borne from a background rooted in entertainment where beauty, health, and fitness are always “en vogue?.After serving as a principal at a boutique PR firm, and receiving formal PR training from publicity guru Angelo Ellerbee, Nikki's high profile client placements have kept her in the loop and in the know. This former New York Publicist of the Year brings to Atlanta energy and skill that all born publicists possess and is looking forward to growing her brand into an award winning firm. Her clients include: Kinky-Curly Haircare, Ada Cosmetics, FlyJane.net, Ovie Mughelli, Atlanta Falcons, Oremaj Fragrances and Tanya Marchiol. For more information please go to her website www.nikkiwalkerpr.com Jennifer Colter's passion for media and marketing is deep rooted. She began her career in broadcasting in 1991 where she co-hosted both an urban music and women's issues program at her college radio station. She worked at the school's NPR station as a producer and engineer, and spearheaded publicity for various community and campus events geared toward minority students. Jennifer later worked in both marketing and production capacities at B.E.T., CBS, the Interface Media Group, CASE Currents Magazine and PBS. Additionally, she has held positions at several independent record labels overseeing A&R, publicity, operations, and radio promotions. In 2006 Jennifer joined iBusinesschannel.com. As the Marketing Director she spearheaded the internet broadcasting network's marketing initiatives when the company changed to the Profitabilitychannel. Here, Jennifer was successful in generating the company's most successful unique visitor count of 100,000 in a single month. As a Brand Strategist for Blend Media Inc., Jennifer conceptualizes, develops, and implements innovative strategies utilizing new media platforms in order to enhance awareness, usage, and loyalty to client brands. For more information about Jennifer please go to her website www.blendmediainc.com Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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The Publicity Show Interviews Ann Revell-Pechar with Revell-Pechar PR & Marketing
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.This afternoon we spoke to Ann Revell-Pechar with Revell-Pechar Public Relations & Marketing.Her firm's sweet spot is in all things Internet, but Ann has extensive experience in security, storage and enterprise technologies, and has been closely involved with biotechnology and the life sciences communities. Ann spent 18 years in Seattle before she moved to Atlanta. Over her career, Ann has launched 60 companies and 100s of products, from Aventail to F5, from NetNanny to MetaInfo and Real Networks (now RealAudio). Not limiting her practice to the small, Revell-Pechar is adept at managing the reputation of established firms as well, from New Enterprise Associates to Ziff Davis Publishing. Several clients, like VoIP company Teleo, have been acquired by major corporations (in this case, Microsoft). Others are now public, and others have simply grown and continue to manage their privately held firms.Ann is Chair of the MIT Enterprise Forum of Atlanta, where she strives to make Georgia ripe for technology entrepreneurship. She has also served on numerous non-profit and business advisory boards in Seattle, Baltimore and Atlanta. During the interview Ann shared some great tips for getting ready for the media as well as how to create your elevator pitch. For more information about Ann and her firm please go to their website www.revellpechar.com Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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The Publicity Show Interviews Shira Miller with Award Winning Boutique PR Firm Shira Miller Communications
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.This afternoon we spoke to Shira Miller. Shira has 20 years of award-winning experience in public relations, corporate communications and marketing communications. Her boutique PR firm, Shira Miller Communications (SMC), uses creative communication strategies to help their clients. SMC works mainly with consumer-oriented clients. their clients include: Accountants One, AID Atlanta, Carvel Ice Cream, California Pizza Kitchen, Cox Communications, Kudzu.com, Spanx, the Synthetic Turf Council, The Weber School and Y-3 adidas. If you want to meet a PR pro that pushes the creativity envelope then you have to spend a few minutes with Shira. SMC helps companies and organizations build positive visibility with consumers through strong brand messaging, on-going publicity, buzz generation tactics, community outreach programs, special events and crisis communications plans. Shira is an active member of PRSA and also belongs to the National Association of Women Business Owners and GROWE, the Georgia Roundtable of Women Entrepreneurs. She lectures on communication topics ranging from "How to Level the Playing Field through PR? to "Using Humor to Get Headlines? while actively serving on panels to discuss media relations, publicity generation and crisis communications. You can get some great PR tips and more information about Shira and her firm at www.shiramiller.com Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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6
The Publicity Show Interviews Joel Alpert with MarketPower.
Here's how to listen to the show.First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.This afternoon we spoke to Joel Alpert with MarketPower. Joel started his professional career in New York City in Journalism, as a reporter, graphic designer, then newspaper editor. He then joined the creative departments of some of the top Direct Marketing agencies in the country. In Atlanta, he has held senior positions in the creative departments of Ogilvy & Mather Direct, Tucker Wayne/Direct, and Kaiser Kuhn Bennett. Over 15 years ago Joel started MarketPower, a unique marketing consultancy that blends consulting firm and virtual ad agency. He combines diverse experience to do something unheard of in the marketing field: he develops and integrates practical business strategy...focused positioning...and targeted creative campaigns. Joel enjoys creating short-term successful campaigns...and his passion is to create sustainable success.During the show Joel spoke about the different writing techniques he employed as a journalist and then as an award winning direct marketing copywriter. It was fascinating to learn how his years as a journalist helped him throughout his marketing career. To get a hold of Joel and to learn more about MarketPower please go to his website www.marketpoweronline.com. Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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5
Special Edition Interview From Uniqueness is Power Radio Show with Steve Rubel from Edelman and MicroPersuasion Blog
Usually Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.Today we have a special rebroadcast of an interview that Lee did with Andy Greider on Uniqueness is Power.They interviewed one of the thought leaders in the area of blogging and PR, Steve Rubel from Edelman. According to his LinkedIn bio, Steve Rubel is a digital marketer with over 15 years experience. He currently serves as senior vice president in Edelman's me2revolution practice. Edelman is the world's largest independent PR firm. Steve is charged with helping Edelman clients identify key insights, trends and emerging digital platforms that can be applied in marketing programs. He also explores these topics on his well-read Micro Persuasion weblog and in a bi-weekly column for AdAge Digital. In addition, Steve is often sought out as a speaker and appears frequently in the press. He has been named to several prestigious lists, including: The Forbes.com Web Celeb 25, PC Magazine's 100 Favorite Blogs, Media Magazine's Media 100, the AlwaysOn/Technorati Open Media 100 and the CNET News.com Blog 100. Prior to joining Edelman in 2006, Rubel worked in a variety of communications positions in corporate, non-profit and small/mid-sized PR firms.Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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4
The Publicity Show Interviews Dean Trevelino and Genna Keller with Trevelino/Keller Communications Group
Here's how to listen to the podcast of our show: First click on the title of the show you are interested in. Then there should be a player in the upper right hand corner of the screen. Now, just press play and the show you chose should start playing. You can also download the show to listen on your mp3 player. Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.This afternoon we spoke to Dean Trevelino and Genna Keller Principals with Trevelino/Keller Communications Group. After 15 years with some of the best public relations firms in the world, including two stints with partner Genna Keller, Dean Trevelino set out to establish a great boutique firm in 2003, one recognized for strategic thinking and creative programming. Dean says "As a boutique agency, if we can be forward-thinking, often we can get from point A to point B faster than most. That's the value proposition of a boutique: unencumbered decision-making and execution with enough internal resources to be exceedingly effective.? Genna's experience runs deep on company launches, corporate positioning and fast-to-market campaigns. Having traveled the country to shows and conferences that were setting the agenda for the future of business, Genna has a keen sense of understanding the new, new thing. "We are focused on delivering something that's difficult to experience in an agency environment -- senior folks serving in daily account roles against public relations budgets that don't consume the marketing spend. We want to be seen as a tremendous value add to the client.? added Genna. During the show we spoke about Dean and Genna's new venture The Start-Up Council. The Start-Up Council was created in 2006 out of a belief that the next generation of emerging companies is on the horizon. To foster that community, the Council meets each quarter, in a roundtable setting with entrepreneurs to hear their business case for the next great start-up. The group offers advice and insight on business development, funding, marketing, public relations, legal, accounting, outsourcing and branding. There is no financial or contractual commitment to participate.To apply for an upcoming Roundtable please visit www.startupcouncil.com. And for more information about Trevelino/Keller please visit their website at www.trevelinokeller.com Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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The Publicity Show Interviews Lya Sorano with The Oliver/Sorano Group
Here's how to listen to the podcast of our show: First click on the title of the show you are interested in. Then there should be a player in the upper right hand corner of the screen. Now, just press play and the show you chose should start playing. You can also download the show to listen on your mp3 player. Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.This afternoon we spoke to Lya Sorano, the CEO of The Oliver/Sorano Group, a business development consulting firm established in Atlanta in 1980. In addition to helping her clients with business development, marketing, public relations, and Internet strategies Lya has also been active in helping women in business. She has worked closely with Atlanta Women in Business (www.atlantawomeninbusiness.com) and the International Business Association (www.internationalbusinessassociation.net) for many years.In 2006 with Lya's leadership, Atlanta Women in Business hosted Atlanta's first-ever international businesswomen's conference. This year on May 8 and 9, 2008 Lya is hosting the second at theAshford Club. For more information and to sign up please go to www.resultscount.us. On the show Lya talked a lot about the importance of thinking internationally with your business. And she gave some great advice to women (and men) about doing your marketing on your own but hiring a professional to help you with your public relations or as she calls it your media relations. She explains that PR is really about having great relationships with the media and that takes times and a lot of effort. So don't expect fast results. You must be in for the long run to benefit from PR. Lya writes extensively for private clients – from press releases to newsletter pieces, web content, book and trade show reviews, brochure content, corporate profiles, executive bios, case histories, tag lines, PSAs and more. She also helps international clients get their feet in the door in the U.S. as well as helping U.S. clients overseas. For more information about Lya and her firm please go to her website www.lyasorano.com Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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The Publicity Show Interviews Jennifer Koon With Michael Mackenzie Communications
Here's how to listen to the podcast of our show: First click on the title of the show you are interested in. Then there should be a player in the upper right hand corner of the screen. Now, just press play and the show you chose should start playing. You can also download the show to listen on your mp3 player. Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.This afternoon we spoke to Jennifer Koon, with Michael Mackenzie Communications. Jennifer started Michael Mackenzie Communications in 2001 to provide marketing and public relations programs to small businesses and entrepreneurs. Before that, Jennifer served as a PR and Field Marketing Manager for Microsoft. There she produced and promoted hundreds of seminars, product launch events and trade shows as well as managed public relations and community affairs initiatives. For more than 15 years Jennifer has been developing and executing strategic marketing communications programs that drive image, enthusiasm and revenue for her business services clients.On the show, Jennifer explained that poor planning is one of the most common mistakes she sees with her clients. She also shared some reasons why business owners should be either blogging or commenting on related blogs.For more information about Jennifer and Michael Mackenzie Communications please go to her blog at http://michaelmackenzie.wordpress.comAlso, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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The Publicity Show Interviews Yoshi Simms with The Publicity Formula
Here's how to listen to the podcast of our show: First click on the title of the show you are interested in. Then there should be a player in the upper right hand corner of the screen. Now, just press play and the show you chose should start playing. You can also download the show to listen on your mp3 player. Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.This morning we spoke to Yoshi Simms, owner of The Publicity Formula. Yoshi started The Publicity Formula in March of 2002, when she was searching for a PR firm for another company she owned. Finally, realizing that no one understood all the factors in getting this company media coverage like she did, she decided to do her own publicity and The Publicity Formula was born. Yoshi said, "We love the challenge of working tirelessly to craft the perfect plan for our clients. Every company has a formula that makes it work and this is where our team really takes center stage. Knowing the formula that makes your company tick and conveying that to the media and the public is our greatest strength." During the show, we learned about her work with Rich Dad Advisor, Blair Singer, to promote his upcoming appearance at the Gwinnett Performing Arts Center on January 17, 2008. She also shared her interest in creating an organization for young girls that puts the girl back in the girl called "Grace of Dunwoody."Yoshi shared all kinds of tips for small business people who want to try to do PR on their own. For more information about Yoshi and all that she has going on, please go to her website www.thepublicityformula.com.Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
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ABOUT THIS SHOW
Lee Kantor and Elizabeth Gordon interview America's top public relations leaders live from Atlanta, Georgia. Listen each week as we pull back the curtain and learn all about these unsung professionals who usually spend their in the background helping their clients get on the air.
HOSTED BY
Elizabeth Gordon and Lee Kantor
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