The Publicity Show Interviews Jennifer Koon With Michael Mackenzie Communications

Here's how to listen to the podcast of our show: First click on the title of the show you are interested in. Then there should be a player in the upper right hand corner of the screen. Now, just press play and the show you chose should start playing. You can also download the show to listen on your mp3 player. Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.This afternoon we spoke to Jennifer Koon, with Michael Mackenzie Communications. Jennifer started Michael Mackenzie Communications in 2001 to provide marketing and public relations programs to small businesses and entrepreneurs. Before that, Jennifer served as a PR and Field Marketing Manager for Microsoft. There she produced and promoted hundreds of seminars, product launch events and trade shows as well as managed public relations and community affairs initiatives. For more than 15 years Jennifer has been developing and executing strategic marketing communications programs that drive image, enthusiasm and revenue for her business services clients.On the show, Jennifer explained that poor planning is one of the most common mistakes she sees with her clients. She also shared some reasons  why business owners should be either blogging or commenting on related blogs.For more information about Jennifer and Michael Mackenzie Communications please go to her blog at http://michaelmackenzie.wordpress.comAlso, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.