The Publicity Show Interviews Marilynn Mobley Baby Boomer PR Expert with Edelman

Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link. Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows. This afternoon we spoke with Marilynn Mobley, Senior Vice President with Edelman. She has spent her 31 year career helping organizations better understand how to communicate more effectively.   The focus of her writing and consulting today is on baby boomers. She spends the majority of her time studying how this huge, influential and prolific generation makes decisions on how to spend money, save money and plan for the future. As the senior leader of Edelman's Boomer Insights Generation Group (B.I.G.G), headquartered in Atlanta, she is part of a group of boomer executives who share research-based insights to help our clients identify their Bull's-Eye Boomer to ensure their marketing dollars are invested wisely and they hit their target every time. She also uses her personal experience from spending 15 years at IBM and nine years as an entrepreneur to offer clients guidance on how to harness the power of boomer employees, especially in organizations where multiple generations work side by side. For more information about Marilynn and what she is up to check out her popular blog, www.BabyBoomerInsights.com.  Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.