The Publicity Show Interviews Richard Laermer, Author of Full Frontal PR and 2011:TrendSpotting For The Next Decade

Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.This afternoon we spoke to frequently-quoted authority on media culture and hype, Richard Laermer. The 2007 inductee into the PR Hall of Fame in Washington D.C., is a former magazine and newspaper journalist, CEO of RLM PR, bestselling author of the perennial PR handbook Full Frontal PR, widely sought-after speaker and media trainer, and the co-host of TLC's cult program Taking Care of Business (2005). His BadPitchBlog (BadRelease.com) is the industry's watchdog, and a recipient of PRSA's Bronze Anvil Medal for Best Blog. Laermer is also author of Punk Marketing (www.punkmarketing.com) and the soon-to-launch book - 2011: Trendspotting for the Next Decade from McGraw-Hill.               During the show Richard explained how smart managers in the coming decade will be doing more mentoring of the newcomers in their company and encourage them to be more disruptive. For more information about Richard, his firm, his blog and his books go to one of his websites www.laermer.com and/or www.rlmpr.com Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.