The Publicity Show Interviews Yoshi Simms with The Publicity Formula

Here's how to listen to the podcast of our show: First click on the title of the show you are interested in. Then there should be a player in the upper right hand corner of the screen. Now, just press play and the show you chose should start playing. You can also download the show to listen on your mp3 player. Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.This morning we spoke to Yoshi Simms, owner of The Publicity Formula. Yoshi started The Publicity Formula in March of 2002, when she was searching for a PR firm for another company she owned. Finally, realizing that no one understood all the factors in getting this company media coverage like she did, she decided to do her own publicity and The Publicity Formula was born. Yoshi said, "We love the challenge of working tirelessly to craft the perfect plan for our clients. Every company has a formula that makes it work and this is where our team really takes center stage. Knowing the formula that makes your company tick and conveying that to the media and the public is our greatest strength." During the show, we learned about her work with Rich Dad Advisor, Blair Singer, to promote his upcoming appearance at the Gwinnett Performing Arts Center on January 17, 2008. She also shared her interest in creating an organization for young girls that puts the girl back in the girl called "Grace of Dunwoody."Yoshi shared all kinds of tips for small business people who want to try to do PR on their own. For more information about Yoshi and all that she has going on, please go to her website www.thepublicityformula.com.Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.