The pure delight in nudging and disrupting consumer behavior with Greg Stucky

Greg Stucky, Chief Research Officer at InsightsNow joins us on the show for a fascinating discussion around the pillars of successful innovation teams. The key points included: - The key driver that successful innovation teams use to launch and iterate products and services that resonate with the market, which ultimately comes down to focusing on the behavior that you’re wanting to nudge or disrupt.  - Greg highlighted some of the frameworks his team uses to better predict behavior and help bring better understanding to their clients of their customers.  - We looked at what makes InsightNow’s Implicit / Explicit testing approach, and the importance of knowing the percentages of how many people are either nudged or disrupted.  - Greg touched on the science behind the innovation approach, specifically the implicit/explicit test.  - And lastly, we explored some applications of the implicit/explicit test and work through their testing centre that Greg and the team are involved with at InsightsNow. Happy listening.