The Puzzle Box - Why You Can't See What's Holding You Back

Why is it that smart, experienced entrepreneurs keep solving the wrong problem? In Week 2 of the Thriving Business Ecosystem series, Steve Goodner shares the story of Jennifer — a studio owner who spent 18 months and three marketing consultants trying to fix a problem that had nothing to do with marketing. Through her journey, Steve introduces the Puzzle Box metaphor: the idea that as business owners, we're standing inside the box surrounded by all our pieces, but the picture showing how they fit together is printed on the outside where we can't see it. Steve unpacks why knowing yourself isn't the same as knowing your pathway, why the problem you've diagnosed is almost never the real problem, and what neuroscience reveals about why your decision-making literally downgrades under stress. You'll walk away with a three-part exercise to start loosening the lid on your own puzzle box. This is Week 2 of 40 in the Thriving Business Ecosystem series from EQFIT®. Learn more at eqfit.org.