The Queen of Luxury Vacation Rentals

This week, Mark sits down with Rachel Allday, co-founder of Abode Luxury Rentals, managing nearly 200 high-end properties across Park City, Jackson Hole, and Sun Valley. Rachel shares how she and her husband built their company from scratch 18 years ago—long before Airbnb existed—and what “luxury” really means in today’s short-term rental market.In this episode:How Rachel turned creativity into growth, from her first “wedding invite” mailer campaign to managing $10M+ estatesWhat defines luxury: authenticity, maintenance, high-touch service, and staff-to-property ratios that ensure perfectionWhy attention to detail wins: triple inspections, white linens, local touches, and hospitality that feels humanThe importance of team culture, shared accountability, and never settling for 95%How Abode achieves consistent five-star reviews through inspections, standards, and guest-first thinkingMarketing insights: why professional photography, consistent staging, and aspirational imagery matterVRMA’s impact on her business growth, profitability, and network of mentors and peersRachel also opens up about her role on the VRMA Board of Directors, where she’s helping shape the next generation of education and professionalism in the STR industry.Connect with Rachel: abodeluxuryrentals.comFollow Abode Luxury Rentals on InstagramCatch Rachel at VRMA International in Las Vegas___Episode Sponsored By:STR SearchSTR Search is the industry leading property finder service. They've helped investors acquire over 265+ profitable STRs across the US. If you'd like the data professionals to help you find your next STR, reach out to STRsearch.com