The Quiet Power Move: How Haley Bogaert Built Something That Lasts

Haley Bogaert didn’t build her brand by chasing trends; she built it by showing up, learning in real time, and doing things her own way.We dive into early hustle, hard lessons, and why slow-and-steady growth often feels better than constantly pushing for the next big thing. Haley shares what it’s really like to build over time, protect her energy, and grow something that aligns with who she is now.00:00 – Intro02:21 – Discovering a passion for beauty at 1503:24 – Losing two family members six months apart04:49 – Starting a business from a home apartment06:10 – How word spread and the business took off08:31 – Three locations, ten years, no outside funding11:05 – Learning to raise capital and bring in advisors12:44 – Trying facials and why it didn't work14:04 – Expanding into smaller cities across Canada16:07 – How the brand and marketing evolved over time17:21 – Building culture and keeping staff turnover low19:43 – Dating as a driven entrepreneur in Toronto26:25 – Dealing with a year-long autoimmune diagnosis29:29 – Losing an entire Instagram account overnight32:22 – Getting over the fear of social media35:51 – Why staying connected to clients still matters40:06 – What's in the bag43:37 – Top five product picks from the store