The Race to the Bottom: Why Competing on Price Never Ends Well

Competing on price might win you a job today, but it can cost you your business tomorrow.In this episode of **Books & The Biz**, Dan and Rich discuss the race to the bottom after seeing competitors slash prices to win work. They explore why discounting is rarely a long-term strategy, the hidden costs of competing on price, and how businesses can stand out by delivering value instead of becoming just another commodity.If your only competitive advantage is being the cheapest, this conversation is one you won't want to miss.