The Re-Startup: X-Bionic with CEO Max Lenk

Max Lenk joined X-Bionic three years ago as the established brand was transitioning into its next phase. Or as Max calls it: "the re-startup". Max and the X-Bionic team have brought meaningful evolution to the brand, most recently launching a footwear category with their Terraskin trail running shoes. Max Lenk: https://www.linkedin.com/in/maximilian-lenk-1abba4152/ X-Bionic: https://www.x-bionic.com/ Sam Altman - Focus and Intensity: https://article.voxsnap.com/ycombinator/focus X-Bionic Terraskin: https://www.x-bionic.com/en-us/collections/trail-running/products/x-bionic-terraskin-x00-c ISPO Award: https://www.ispo.com/en/promotion/ispo-award-winner-x-bionic-terraskin-x00-c Sebastian Steudtner (Surfer): https://www.instagram.com/xbionic/reel/C58eqJRIyzy/   Brand, Product, Content (BPC): Marco Odermatt: https://www.instagram.com/marcoodermatt/ Deity Dark Room: https://www.deitycomponents.com/ Portal Brand: https://portal-brand.com Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia