The real cost of bringing your gym's ads "in-house"

Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachine—ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here’s what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪TIMESTAMPS(0:00) Intro(0:56) Who is this episode for?(2:31) What role are you actually hiring for?(3:00) Why media buyers are expensive and hard to find(3:52) Training your marketing manager to run ads(5:31) The unicorn problem(6:15) Best media buyers vs. best copywriters(6:49) Ads are fatiguing faster than ever(7:40) One person can't do it all(8:00) Who handles your CRM and integrations?(9:47) Behind the scenes at GMM(10:53) What about hiring someone offshore?(12:25) AI copy isn't the answer(13:51) Easy markets vs. competitive markets(14:26) Offshore still leaves gaps(15:54) Integration emergencies you never see(16:45) You end up spending more for worse results(17:05) What about hiring someone in the US?(17:25) US media buyer costs(18:15) Local gym experience is rare(19:04) Meta doesn't care about your ad spend(20:18) You still need someone for automations(21:08) Hiring a VA for automations(22:15) Placement agencies for media buyers(24:25) The franchise argument(26:41) Employee turnover kills the plan(29:33) The evidence is there, go try it(33:17) Free 30-day trial plug(34:48) Focus on what you're uniquely great at(37:35) Wrapping up(37:52) We underestimate the true cost(39:00) The Orangetheory argument