The Real Cost of How You Spend Your Time (Opportunity Cost Audit)

You think you're too busy to work on your business. But what if I told you you're spending 15+ hours a week on tasks that will never move your business forward? In this episode, I'm walking you through the Opportunity Cost Audit - a framework for figuring out where your time is actually going, what it's costing you, and what to protect instead. We'll cover: Why busy work feels safer than important work (and how to stop hiding) The real cost of spending 10 hours a week on content that doesn't convert A case study from a Recovery Call with a founder who was spending her entire 12-hour work week on low-value tasks The 4-step framework to audit your time and make strategic decisions about where it goes Four reflection questions to help you see what you've been avoiding This isn't about hustling harder or optimising every minute. It's about seeing where your time is ACTUALLY going versus where you THINK it's going, and then making conscious choices about what deserves that time. Because every hour you spend on something that doesn't serve you is an hour you can't spend on something that does. That's the trade. And you don't get both. If you're tired of being busy without making progress, this episode is for you. Links mentioned: Book a free Recovery Call: https://docs.google.com/document/d/1YsOE-H1gnkSnDvDTbpUmXLpixgLwDrGq17E2PFTsT6U/edit?usp=sharing  Monthly CEO Support (£275/month): DM me SUPPORT on Instagram @hollybrayceo: https://www.instagram.com/hollybrayceo/