The Real Estate Market Is Turning — Most Agents Will Get Caught Flat-Footed

EPISODE · Jan 9, 2026 · 32 MIN

The Real Estate Market Is Turning — Most Agents Will Get Caught Flat-Footed

from Real Estate Training & Coaching School · host Tim & Julie Harris - Real Estate Success Coaches

🎧 You’re listening to America’s #1 Daily Real Estate Podcast Hosted by Tim and Julie Harris — coaches to thousands of top-producing agents and top eXp Realty sponsors worldwide. If you’re ready to make 2026 your breakthrough year, don’t wait. This is your chance to partner directly with Tim and Julie. It’s time to upgrade your real estate brokerage experience. Visit https://WhyLibertas.com/Harris or text Tim directly at 512-758-0206. Opportunity doesn’t wait — and neither should you. Most Agents Won’t Survive 2026 The 2026 real estate market will be a beast. Most agents will struggle — but the winners already know what works. In this episode, Tim and Julie Harris share the exact playbook: Proven lead generation Repeatable systems Branding that makes sellers choose you No fluff. No hype. Just real coaching built for 2026. Save your seat now at https://HarrisMastermind.com Something changed in real estate this week — and most agents won’t notice until they lose a listing, miss a price reduction, or watch a deal fall apart. Mortgage rates quietly slipped back toward approximately 6.15 percent. That small move was enough to wake buyers who had frozen at 6.75 to 7 percent. Showings are increasing. Negotiations are shifting. Buyer leverage is creeping back. At the same time: Sellers are rethinking how to protect 2 to 4 percent mortgages at closing Creative strategies around assumptions, wraps, and low-rate preservation are growing Institutional buyers are facing new political scrutiny Compass continues aggressive consolidation while others stall Inventory is rising year over year Roughly one in three to four listings is cutting price Days on market are stretching in many markets The uncomfortable truth: This is no longer a market that carries agents. It’s a market that exposes them. Buyers have options. Sellers are getting sharper. Agents who don’t understand pricing psychology, negotiation, and market nuance are already falling behind. If you sell real estate, this episode isn’t optional. You Asked. We Delivered. Today’s presentation notes, lead generation systems, scripts, and daily action plans are available inside our free Daily Newsletter. Don’t miss it: https://HarrisRealEstateDaily.com

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The Real Estate Market Is Turning — Most Agents Will Get Caught Flat-Footed

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