The Real Problem With Advertising
from Retail Remix Hosted by Retail TouchPoints
Businesses use advertising to get their products and messages in front of consumers as they browse the web. However, the expansion of the media landscape and the emergence of platforms that spread hateful messages and misinformation are forcing marketing teams to take a firm look at where their money is going. Claire Atkin and Nandini Jammi, Co-Founders of Check My Ads, connected over their passion for calling out media misinformation and brands that are advertising on these platforms. Their new venture is poised to help marketers and advertisers understand the full context of their audiences' behaviors and ensure their dollars don't get in the wrong hands. During this episode, Atkin and Jammi share: How their histories in marketing inspired them to form Check My Ads; The leading problems in the current advertising climate; How the Facebook advertising boycott will impact the future of the industry; and What "brand safety" means and the gaps in current solutions in the market. RELATED LINKS Learn more about Check My Ads Sign up for the Branded newsletter Read more of Nandini's perspectives on Medium Get marketing insights from Claire on Medium
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What this episode covers
Businesses use advertising to get their products and messages in front of consumers as they browse the web. However, the expansion of the media landscape and the emergence of platforms that spread hateful messages and misinformation are forcing marketing teams to take a firm look at where their money is going. Claire Atkin and Nandini Jammi, Co-Founders of Check My Ads, connected over their passion for calling out media misinformation and brands that are advertising on these platforms. Their new venture is poised to help marketers and advertisers understand the full context of their audiences' behaviors and ensure their dollars don't get in the wrong hands.
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