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EPISODE · Apr 18, 2023 · 21 MIN

The real problem with demand gen

from B2B Growth · host Sweet Fish

Recently Dave Gerhardt remarked that the real problem with demand gen is that inside of most B2B companies, it means “the only marketers responsible for revenue.” Today James and Benji are joined by Myles Madden, Sr. Manager of Demand Generation at Observe.AI to discuss this problem and the potential ways to solve it.

Episode metadata supplied by the publisher feed · Published Apr 18, 2023

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The real problem with demand gen

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This episode was published on April 18, 2023.

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