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EPISODE · Apr 18, 2023 · 21 MIN

The real problem with demand gen

from B2B Growth · host Sweet Fish

Recently Dave Gerhardt remarked that the real problem with demand gen is that inside of most B2B companies, it means “the only marketers responsible for revenue.” Today James and Benji are joined by Myles Madden, Sr. Manager of Demand Generation at Observe.AI to discuss this problem and the potential ways to solve it.

Episode metadata supplied by the publisher feed · Published Apr 18, 2023

What this episode covers

Recently Dave Gerhardt remarked that the real problem with demand gen is that inside of most B2B companies, it means “the only marketers responsible for revenue.” Today James and Benji are joined by Myles Madden, Sr. Manager of Demand Generation at Observe.AI to discuss this problem and the potential ways to solve it.

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How long is this episode of B2B Growth?

This episode is 21 minutes long.

When was this B2B Growth episode published?

This episode was published on April 18, 2023.

What is this episode about?

Recently Dave Gerhardt remarked that the real problem with demand gen is that inside of most B2B companies, it means “the only marketers responsible for revenue.” Today James and Benji are joined by Myles Madden, Sr. Manager of Demand Generation at...

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