The Real Reason Multifamily Deals Are Crashing with Jonathan Nichols episode artwork

EPISODE · Jun 11, 2025 · 33 MIN

The Real Reason Multifamily Deals Are Crashing with Jonathan Nichols

from Investing In The U.S. · host Reed Goossens

Over-leveraged. Over-optimistic. And out of options. That was the reality for many investors in 2024. But today’s guest, Jonathan Nichols, isn't one of them. Strategic moves and rock-solid asset management kept his portfolio intact, even as foreclosures piled up around him. Jonathan is a real estate investor based in the Dallas–Fort Worth area. He transitioned into real estate investing in 2018, alongside his wife, Paula, after a decade of experience as an aerospace propulsion engineer. They founded Apogee Capital in 2019. In this episode, you’ll learn why most syndicators fail post-acquisition, how short-term rentals gave Jonathan the freedom to play long-term games, and his new approach to avoiding "deal desperation." Tune in! Key Takeaways: 00:00 Intro 02:19 Jonathan’s short-term rental business06:15 Multifamily and turbulence in the market11:21 The importance of asset management15:11 The bigger picture 20:09 Investor sentiment and market opportunities 26:15 Jonathan’s future goals 28:12 Top five investing tips32:22 Recap and outro  Additional resources: ➡️ Learn more about Jonathan Nichols:• Website: https://www.apogeemfc.com/ • Instagram: https://www.instagram.com/multifamilyengineer/  ➡️ Visit https://reedgoossens.com/ and:• Invest passively in multifamily real estate • Get FREE access to my 100% Passive Real Estate Investment Masterclass• Take a look at my portfolio• Get FREE multifamily real estate resources ➡️ Follow me on social media:• LinkedIn: https://www.linkedin.com/in/reed-goossens-b2a6a933/ • Instagram: https://www.instagram.com/reedgoossens/ • Facebook: https://www.facebook.com/reed.goossens/ ➡️ Subscribe to my podcast: • YouTube: @ReedGoossensREI • Apple: https://apple.co/44MiDN7 • Spotify: https://spoti.fi/45fVIcR • Stitcher: https://bit.ly/3OHHJqJ • Soundcloud: https://soundcloud.com/investing-in-the-us —Investing in the U.S. is a podcast for real estate investors and entrepreneurs who want to break into the U.S. market and grow their wealth!Follow so you never miss an episode!

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