EPISODE · Apr 14, 2026 · 46 MIN
The Real Reason OpenAI Acquired TBPN for $100M+
from New Media · host Matt McGarry and Kolby Hatch
Matt and Kolby break down OpenAI's acquisition of TBPN for over $100 million and what it actually means for media. They dig into why the deal was less about audience size and more about an aqua hire of founders John Coogan and Jordi Hayes, how tech companies consistently use media as a PR and storytelling asset, and what lessons indie creators can take from TBPN's 18-month run to a nine-figure exit.Want to get your first 1,000 newsletter subscribers in 30 days? Go here 👉 https://www.newsletteroperator.com/subscribeApply To Work With My Agency 👉 https://www.growletter.comTimestamps:00:00 Intro05:29 Why the Founders Were the Real Asset11:03 Editorial Independence Concerns16:29 The Future of Infotainment in B2B22:54 Media as a Tech Acquisition Strategy28:43 Focus on Your Core Thing📌 Resources Mentioned:TBPN (Tech Business Programming Network) 🍿 Watch on YouTubehttps://www.youtube.com/@growletter
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Matt and Kolby break down OpenAI's acquisition of TBPN for over $100 million and what it actually means for media. They dig into why the deal was less about audience size and more about an aqua hire of founders John Coogan and Jordi Hayes, how tech companies consistently use media as a PR and storytelling asset, and what lessons indie creators can take from TBPN's 18-month run to a nine-figure exit. Want to get your first 1,000 newsletter subscribers in 30 days? Go here 👉 https://www.newslett...
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The Real Reason OpenAI Acquired TBPN for $100M+
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