The Real ROI of Good Design with Charity D’Amato-Crawford of Studio Chartreuse

What makes a brand truly unforgettable? According to designer and brand strategist Charity D’Amato, it’s not just about what it looks like; it’s about what it communicates. In this episode, I sit down with Charity, founder of Cleveland-based Studio Chartreuse, to explore the intersection of design, storytelling, and strategy, and how thoughtful branding can help you connect more deeply, show up more consistently, and work smarter in your business.Charity shares her creative journey, the lessons she’s learned from two decades of building brands with heart, and her take on how even small design tweaks can make a big impact. We also talk about why your brand is so much more than a logo, how to get clear on your visual direction, and what role AI can (and can’t) play in the creative process.Whether you're an entrepreneur refining your identity or just starting out, this conversation will inspire you to think differently about design; not as just an aesthetic, but as a tool for clarity, connection, and growth. Learn more about Charity and Studio Chartreuse at https://www.studio-chartreuse.com. Show links:Learn more about FACTEUR PR:⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠Sign up for The DIY PR Project:⁠⁠⁠⁠ www.diy-pr.com⁠⁠⁠⁠Visit the Grow Your Wellth website:⁠⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠Follow⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠Follow⁠⁠⁠⁠ @reenasgoodwin⁠⁠