The Real Scourge of the Online Coaching Industry (Ep 91)

Vix challenges the prevailing "ethical business" narrative in the online coaching space, arguing that well-intentioned coaches have overcorrected so far that they're now doing more harm than actual scammers. She explores how the demonization of money, ambition, and scaling has kept women playing small and broke.Key Topics:Why "ethical" coaches may be more damaging than scammersThe overcorrection from 2017-2024: from "money at all costs" to "money is dirty"Four patterns of insidious messaging: demonizing money, shaming urgency/scarcity, virtue signaling around giving, and anti-capitalist posturingThe difference between visible damage (scammers) and invisible damage (internalized shame)Redefining what's actually ethical vs. unethical in businessWhy wanting to make millions while serving thousands isn't a contradictionStop apologizing for your ambition. You can want to make millions AND serve people deeply. You can charge premium prices AND change lives. You can use urgency AND have integrity. Don't confuse ethical with playing small.Connect with Vix:Join VOLUME: https://vixmeldrew.com/volumeInstagram: @vixmeldrewThreads: @vixmeldrewWebsite: https://vixmeldrew.com/