The Real Way to Validate Your Business Idea

Stop asking your mentors if your idea is good—they aren’t the ones buying it. This episode dives into the "Why" and "How" of market validation. Using the example of an online Yoruba language course, we show why your first guess about your customers is usually wrong.Key Takeaways: * The "One-on-One" Rule: Ditch the focus groups (groupthink is real) and the AI simulations. Talk to real humans, one-on-one. * The Truth is in the Wallet: Opinions are free; validation costs money. The only way to know if an idea works is to try and sell it. * Dig for the "Hidden Need": You aren't just selling a product; you’re solving an emotional or professional pain point.