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The reality of guest journeys - Live hotel panel - Scotland

EPISODE · Apr 13, 2026 · 40 MIN

The reality of guest journeys - Live hotel panel - Scotland

from Hoteliers’ Voice

Recorded live from HOSPA edinburgh event Next Wave Hospitality: Tech Transformation that delivers sponsored by Focus on Hospitality withMike Baxtor, House of Gods Barry Makin, GM, Cromlix HotelLorraine Garvie, Head of Commercial Operations, Crieff HydroWe get their take on the changes in hospitality and guest experiences, what it will take to stand out and how they’re addressing tech and digital transformation.We askHow are hospitality perceptions shifting for your business?Where is the role of AI and automation both in operations and guest experience?With IT infrastructure changing quickly, where's your focus?Where's the line of digitalised guest journeys to human?

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The reality of guest journeys - Live hotel panel - Scotland

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