The Reality of Living in Dubai, Are Men Intimidated By Women & More with Founder of Heels & Feels

In this unfiltered and high-stakes episode of Provocateurs, we are joined by Cherelle Jay, the force behind the global dance empire Heels & Feels. From the West End stage to the boardroom, Cherelle reveals the "savage" reality of building a multi-business brand while navigating the isolation of being a high-visibility founder. Cherelle opens up about the trauma that nearly broke her—from an ex-partner robbing her home and car to the "social punishment" women face for owning their sexuality and financial independence . We discuss her raw experiences living in Dubai during regional unrest, why she believes "manifestation" without strategy is a lie, and the internal strategy behind rebranding her famous "Get Pussy Paid" mastermind to Presence Pays . Key Takeaways The Identity Crisis of Relocation: Why Cherelle felt she hit the "end of the road" in London and moved to Dubai to see who she was without the noise of her hometown . Dubai Unfiltered: A firsthand account of living on the Palm while missiles are being intercepted overhead and why the community is pulling together despite the "eerie" quiet . The Business of Sisterhood: Moving past "empowerment" as a buzzword to the hard numbers of franchising, including overseeing 1,700+ new bookings. The "Beta" Man & High Visibility: Why successful women are often socially punished before they are respected, and the impact of dating men who are intimidated by financial independence. Rebranding "Pussy Power": Navigating the digital footprint and the nuances of using one's body as a business asset while planning for a future of marriage and children . The Narcissistic Pursuit: Why entrepreneurship is a "narcissistic pursuit" and how that conflicts with the selfless act of being in love . Timestamps [00:03:15] Living in Dubai during missile interceptions and floods. [00:05:42] The "End of the Road" in London: Dealing with business loneliness . [00:14:20] Franchising Heels & Feels: Making the hard calls for sustainability . [00:29:10] The horror story: "My ex stole £8,000, robbed my car, and broke into my house" . [00:36:12] Rebranding from "Get Pussy Paid" to "Presence Pays". [00:43:20] Why manifestation is 80% energetics and 20% relentless strategy . [00:47:05] The fear of love: Why being an entrepreneur is a "narcissistic pursuit" . [00:51:00] The "Narcissistic Pursuit": Why being an entrepreneur requires a level of "delusion" that isn't normal . [00:54:00] The Manifestation Myth: Why she doesn't buy into "21-day challenges" without 80% strategy and hard work . [00:58:30] The Fear of Love: Why a selfless act like love is scarier to a "savage" business owner than financial risk . [01:01:00] Intimacy over Gloss: Refusing to "fake depth" on a first date and the search for a disciplined partner . [01:04:30] Where to find Cherelle Jay and how to join the Heels & Feels franchise . Heels & Feels https://www.heelsandfeels.com/ https://www.instagram.com/heelsandfeelsuk/ Cherelle https://www.instagram.com/cherellejay/ Social Links ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@provocateurspodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.instagram.com/sarah.moxom/ ⁠⁠⁠⁠⁠ Host Bio Sarah Moxom is the ultimate powerhouse—an accomplished serial entrepreneur, seasoned investor, and master of navigating the human connection. At just nineteen, she founded her first company, a thriving temporary staffing agency, which she has successfully led for over two decades. With a remarkable ability to blend business acumen with emotional intelligence, Sarah is passionate about exploring the intricate interplay of entrepreneurship, relationship dynamics, people skills, and leadership. Her wealth of experience and sharp insights into human behaviour make her a compelling guide through the challenges of life and business. Whether you’re looking to sharpen your communication skills, build stronger relationships, or take your ventures to the next level, Sarah is here to inspire and empower you every step of the way. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sarahmoxom.co.uk/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠