The REALLY BIG Recap Episode
from RESTAURANT STRATEGY Hosted by Chip Klose
#50 - The REALLY BIG Recap Episode Fifty episodes feels like a milestone worth celebrating and so that's what we're doing this week. A bunch of listeners have been with us since the very beginning, but the majority of the Restaurant Strategy audience has found us just recently over the past few months... and so I want to recap everything we've discussed so far to provide a strong base of knowledge as we move forward. Topics covered: Defining "marketing"... what is it? Just three questions? Why is "marketing" important, and how can it transform your business? I walk you through my 5 Pillars of Marketing to make sure you understand how to articulate what it is you do and who your product is for. We talk about market research -- how to identify your competitors, and discover new ways to stand out from the crowd. We talk about the tools, tactics, and strategies that are working for restaurants and set us up for future episodes. Important Links: CLICK HERE to get the Marketing Calendar Template CLICK HERE to get the Marketing Pillars Workbook Finally, a reminder that I'm launching two online workshops this summer. Regularly priced at $197, I'm offering spots at 50% OFF until the end of March. CLICK HERE TO LEARN MORE ABOUT THE WORKSHOPS
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