The reasons behind me closing the $19 level of my membership

Today’s episode of the podcast is a solo episode, where I am talking to you about why I introduced a lower price option to my membership earlier this year, and then closed it just a few months later. I share with you what I did once I realised it wasn’t working and how I went about closing it, as well as the lessons I learned from the experience.   KEY TAKEAWAYS COVERED IN THE PODCAST There is not a single person in business who hasn’t experienced failure, or something that didn’t go to plan. If the only thing stopping you from making a decision is what other people will think, then stop worrying and do what fits best for your life and business. Just because something doesn’t work out how you planned, it doesn’t mean you’ve failed, everything is a learning experience. What the club looks like today, and what’s included at each level.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE   It's your business and your life, if something isn't fitting for you, then don’t do it.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE   Sign up for the Insider Experience   TRANSCRIPT   Hello, and welcome to this week's episode of the podcast. How are you doing? I hope you are well. This week. It's a solo one and it's a bit of a conversation this week. I wanna talk about the reasons behind me closing the lower level of the Club. Because I think it's super important to be honest about this stuff. I think. I don't know about you, but we watch a lot of people online. We see a lot of people on Instagram and a lot of other people's businesses, and sometimes we can look at them and think, why is it all just so perfect for them? And isn't working out that way for me. Because let's face it. There is not a single person in business that has not had some failure or something go wrong or something not go as planned or, you know, not be perfect all the time. That just isn't business. That isn't true. And I think the problem is when we don't see that people are honest about stuff, we start to think that we are the only ones. So, and I'm not saying that, you know, what I'm talking about today was a failure, but it certainly was a learning thing for me. And I certainly learned some lessons and I made a change. So that's the first reason I wanna talk about, cause I want you to know that it isn't all sweetness and light and perfect and amazing and beautiful in business cuz it's so isn't. The other reason I wanna talk about it is I want to give you the knowledge and to empower you to know that if something's not right, you can change it. It's up to you. It's your business. Don't care what anybody else thinks. Why anybody else might say if something changes or the fact that you think, "Well, I'll look a failure or I'll feel this or whatever." who cares? It's your business, your life. And if something isn't fitting for you and I've got some great examples of other people, who've done things. If it's not fitting for you. Then don't do it. You shouldn't do it. So let me talk about the club and I talk about the club a lot, and this week as I record this, there's an open house in the club. So if you are listening to this on Monday and you wanna join the open house, you can still do that. Please come and see what we're all about. I'd love it. It's called an insider experience, but I keep calling it an open house because I feel like you'll know what I'm talking about by an open house and our cool name of insider experience, although it's cool. And it is what it is. I think, you know what I mean by open house. Anyway. So the club had three levels. So initially the club started as the academy had one level, and then I started to see that there were certain people within the membership who needed more and were maybe getting, not frustrated. But maybe we're asking questions that were a bit further on than the majority of the people. And I was getting concerned that if I didn't provide something for them, and I certainly could, because I am more than knowledgeable in the area of scaling and growing and all this. And if I didn't provide something for them, that they would go and look to get it somewhere else. Where I knew I could exactly do what they needed to do. So I think quite some time ago, I introduced Executive Club. So Executive Club is the higher level of the membership. And this is for people who are ready to take things seriously, are ready to put in the work and are ready to show up for themselves and for their business. And. The thing about executive club is it's not extra training. It's not extra courses. It's not 10 more downloads. It's not anything like that. It's my time. So what they get in Executive Club is they get more coaching calls with me. They get more hands on time with me and they get, uh, co-working with me and like half a day planning session each quarter. They get an extra day SOAR, which is the SOAR that is my club only online event in December. And they get discounts to anything else that I might, you know, put out there that needs to be paid for. But basically the thing is I understand their businesses inside and out. I know them, I know their families. I know their partner's names. I know their kids' names. I know what's important to them. I know what drives them. I know when they need a carrot, I know when they need a stick, it's about me really understanding them so I can serve them better. So I introduce Exec Club and I love it. And it's great. And it really, really benefited the people who I chose to go in it. And I handpick them to begin with. Now anybody can join Exec Club. You can go and join like anybody else but often it comes through referral. It comes through a conversation with me. Because I need to make sure it's the right fit. But it's a great group of people. It's a very close knit group of people who really support each other. And it's awesome. So we introduced that and the club at this point was just moving from $59 a month to $97 a month, which I a hundred percent stand by the value that I give people, even in the main club. I know most people and their businesses and their lives. I might not know their partners or children's names, but I know who they are and I know what they do. And I follow them and I invest my time in them. So I am 100% confident in my pricing strategy of $97 a month. It is worth that and more. Things like the mindset hour, the content hour, the coaching call, the fact that you get to pick my brain as, and when you need it, I know that money is more than valuable. I've been in membership that cost considerably more than that one I'm in at the moment. And they don't give half as much as what we give it in my membership or as I give it in my membership. So, but the problem I kept having was everybody kept saying, I can't afford it. I wanna join. I wanna be in your world. I can't afford it. I wanna join. I wanna be in your world. I can't afford it. And I was thinking, I really like serving everybody and I love helping people who are just getting started. And I don't mind answering the stupid questions. There are some people out there who hate the stupid questions. Personally. I don't I'll answer any, I love them all. So for me, I was like, how can I get those people more in my world? How can I support them? So they can develop and grow to get to the point where they could afford the higher level club. Where their businesses is thriving, because paying out anything like this is about priorities. It's about where we put the value. And as long as I can show people there's value, then they would decide whether it's for them or not. So I wanted to introduce a lower level like said for, for those reasons one, so that I had a more entry point into my world from a business strategy, point of view. If I had a lower level. Okay. It wouldn't bring me the money in, but it would bring me them into my world. And I'm more likely in a future date to show them the value of the main club. But mainly so that I could offer something to people who couldn't afford it. And mainly I could support them in a way. But obviously I had to differentiate the one level to the other level because I couldn't have people coming in at $19 when people were paying $97 to be in the club. So I looked at what I offered and I pulled out some things and I said, okay, at each level, this is what you get. And it really made sense to me. And what I offered at the lower level instead of a coaching call, which obviously is huge value. I offered a Q and A. So I would do a Q and A once a month in the club, in the Facebook group. And they could post their questions and I would answer their questions. And I felt that this is a good compromise. It was a good compromise to me being able to answer their questions, but not giving away the stuff I give on a coaching call, which obviously the beauty of coaching call. And like I said, if you join, if you, if you are joining or will join the open house, the insider experience, you'll get to see how I do a coaching call. But the reason how I do a coaching call is I ask questions back. I understand who they are in their business. Because if someone says to me,...