EPISODE · Sep 23, 2026 · 24 MIN
The Record
from Not an Influencer
Credibility is a set of artefacts a buyer can inspect, not a feeling she has about you. Melanie Laas on the sentence, the evidence and the finished document that do the selling before the first meeting, and why a record you own outlasts any reach you rent. The full transcript is at https://emmeinfluence.com/podcast/001-the-record/
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