The Reebok 10k for Women's Golden Hour | The Golden Hours Podcast

Episode 126. Woah, we had leaders from the Reebok 10k Task Force up on the show in anticipation for their big event on Monday, October 14th. For those who don't know: The Reebok 10k for Women is a 40+ year old race that takes place annually in the city, and celebrates female independence and athletic achievement (that was the best way we could sum it up, the check out their website for more info). Shouts out to Andrea Kohanna (Global Marketing Strategist at Reebok) and T.K. Skenderian (of Conventures Inc.) for coming up onto the podcast and explaining the meticulous planning that goes into planning a city-wide event like the 10k. T.K. works for a third party event management company called Conventures, which was hired by Reebok to effectively plan and market the 10k, and Andrea oversaw making sure that the race is in line with Reebok's global and local brand strategy. Woah, big business talk. This episode covered a ton about the race, what it's like working for Reebok, and how to plan a successful event at a large-scale. Hope you guys enjoy, let us know what you think. Classic GDP Talking Points: 04:44 Event Planning at Reebok 11:08 Marketing On a Global Level vs Local Level 15:54 Reebok & Adidas Relationship 26:35 Reebok 10K for Women 33:18 How Brands Plan Marketing Events 40:13 Communicating Reebok's Marketing Goals 49:15 How To Plan a Successful Event 56:59 Competing in Boston's Sneaker Market ---------- WATCH this Episode HERE: https://youtu.be/JTF5diuyD8o ----------- Follow Reebok, Andrea, and TK! Website: https://boston10kforwomen.com Instagram: Reebok 10k: @rb10kforwomen T.K.: @tkskenderian Andrea: @aundrayuhh ------------ Follow GDP! Instagram: @goldendeerproductions YouTube: YouTube.com/GoldenDeerProductions Facebook: Facebook.com/GoldenDeerProductions Website: https://goldendeer.productions -------- Follow Conor Holway: Instagram: @bigboachie LinkedIn: linkedin.com/conorholway Twitter: @boachbonnie -------- Listen to Our Podcasts Here! iTunes: itunes.apple.com/us/podcast/the-g…d1437829342?mt=2 Soundcloud: @goldendeerproductions Spotify: Search: "The Golden Hours Podcast" ------------------ The Official Score of the "The Rise of Dercules" was composed by Josh Schuback (@josh_schuback) & Designed by Jack Bigelow, (@jack.bigelow). Voiceover: Tim Blouin, @timblou8 ------------------- The "GDP Jingle" heard in every podcast (Spotify, Apple Podcasts, Soundcloud) was created by MyCompiledThoughts. @mycompiledthoughts ----------------------- Record Live From Warehouse XI: www.wxi.space ------------------------- This Episode Was Produced By: Big Fresh Instagram: @abu_617 -------------------------- The Golden Hours Podcast is a Boston Podcast run by Golden Deer Productions. The podcast is hosted by Conor Holway (a great guy), and we try to show love to anyone making moves in the city. This podcast covers Business, Entertainment, Music, and Sports, woah!