The retention mindset: How growth marketers can pivot from acquisition to retention for sustainable growth

Marketing teams have prioritized acquisition-first strategies with a "growth at all costs" mindset over the past decade. But during the downturn, they'll need to shift their mindsets to focus on retention to ensure they continue to thrive in a tough economy.In this guide from Charlie Windschill, Director of Growth Marketing at Ortto, you'll learn how to adopt a retention-first strategy and empower your marketing team with the know-how to reduce churn and drive growth, including:Why you need to adopt a retention-first marketing strategyA new framework for building a successful retention strategyCase studies and expert insights from marketing leaders Hosted on Acast. See acast.com/privacy for more information.