The RevOps Premium: Why Un-Optimized CRMs Fail Small Business Sales Velocity

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Your biggest revenue opportunity may already be sitting inside your customer database. Today, we explore how businesses can transform overlooked data, AI tools, and sales processes into powerful growth engines. Joining us is Julio Viskovich, Chief Marketing Officer at Set 2 Close. A Forbes Top 30 Social Selling Influencer and former Hootsuite and Microsoft digital transformation leader, Julio helps B2B organizations unlock hidden revenue through smarter RevOps strategies. Key Highlights CRM Transformation: Turning scattered customer data into predictable revenue systems. Hidden Revenue: Recovering growth opportunities from dormant customer accounts. AI-Powered Selling: Using AI strategies to improve B2B visibility and conversions. Sales Efficiency: Unlocking team potential without increasing headcount. Pipeline Optimization: Practical steps to accelerate revenue growth quickly. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.