The Right Attitude, Resilience, and Grit For A Startup | Mackie Swan | Woo More Play

Mackie is the CEO of WOO More Play, a direct-to-consumer sexual wellness brand with a focus on natural, organic ingredients and female-forward products to spark a better intimate life. WOO More Play's purpose is to empower women to have better sex, by delivering high-quality intimacy products that put her first. Have the best sex of your life with WOO More Play: woomoreplay.comIn This Conversation We Discuss:[00:47] Intro[02:01] Gaining passion and purpose for your work[03:12] Solving personal problems by exploring opportunities[04:34] Successful products come from a personal need[05:15] Building the brand with its first product[06:29] Leveraging Ecom to communicate with the audience[06:44] Facing the technicalities and issues as a startup[07:17] Maintaining optimism when starting a business[07:52] Where professionalism and passion meets[09:24] Navigating growth channels to find out what works[10:16] Starting a podcast to engage with the audience[11:14] The power of word-of-mouth in driving sales[11:42] Episode sponsors[16:49] Additional complexity in the “vice industry”[17:55] Dealing with shadow banning in the space [18:41] The underlying stigma on women and sex[19:34] The challenge of acquiring payment processors[21:19] Obedience and resilience over ever-changing rules [22:11] Challenges present opportunities to de-stigmatize[22:50] Business is about things you believe is for good [23:32] Building community & loyalty for recommendations[24:15] How earned media do wonders for a business[25:14] Consider context in every product innovation [27:27] The secret to business success is: keep going[28:10] Where to check out WOO More PlayResources:Subscribe to Honest Ecommerce on YoutubeOrganic and female-forward sexual wellness brand https://woomoreplay.com/Follow Mackie Swan https://www.linkedin.com/in/mackie-swan/Schedule an intro call with one of our experts https://electriceye.io/connectTake your retail business to the next level today https://shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert https://sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!