The Right Message: Where Data and Creative meet - with Mark Mansour of eBay

from The IAB Australia Podcast · host IAB Australia

eBay is one of the largest data-driven organisations in the world and prides itself on providing great consumer experiences by combining data and creative messaging to align with audiences – and then experimenting. Mark Mansour, Director of Advertising and Commercial Partnerships at eBay and co-chair of the IAB Ad Effectiveness Council, and Gai Le Roy discuss the importance of digital ad effectiveness, data-driven marketing and attribution. (Download the IAB Digital Ad Effectiveness Playbook here.)See omnystudio.com/listener for privacy information.

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eBay is one of the largest data-driven organisations in the world and prides itself on providing great consumer experiences by...

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The Right Message: Where Data and Creative meet - with Mark Mansour of eBay

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This episode is 14 minutes long.

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This episode was published on May 8, 2018.

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