The Rights Overlap: Bundesliga embraces multi-platform sales

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Imran Yusuf joins to discuss the Bundesliga’s strategies for differentiating itself as a brand, through marketing and technology. We also analyse a hybrid media rights sales approach often involving multiple partners, most notably in the UK where two popular YouTube channels were this week awarded packages.Matthew Glendinning and Martin Ross then delve into the IOC’s decision to allow 2028 Olympics organisers in Los Angeles to sell venue naming rights – and what that means for TOP sponsors, LA28’s budget and organisers of future Games. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music. Listen now on Apple Podcasts and Spotify Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Catherine Davies Contributors: Imran Yusuf, Matthew Glendinning and Martin RossEditor: Lumi Lehmuskallio Sources: 1. YouTube channels, BBC part of Bundesliga UK mix2. Bundesliga extends multi-platform strategy in Brazil3.  Venue naming will not compromise IOC clean sites policy, say experts4. Landmark LA28 ‘pilot’ to bring branded IOC venues5. The Stadium Naming Rights Report  Hosted on Acast. See acast.com/privacy for more information.