The rise of a new category: Buyer Enablement - Marc Grewenig | EP 14

Feedback, please 👋Sales - the way it is today - will die.Less and less people - in B2C and B2B - want to talk to your sales reps. They want to gather the information themselves. Not being pushed into a sales funnel.This puts many companies under pressure: Their growth heavily relies on sales. Their processes are simply not aligned in a way that enables the buyer end-to-end. Rather they are dependent on their reps to guide prospects through the funnel.This will be an enormous risk in the future. The world gets more and more buyer centric every day. What you witness here is a wave that’s called “buyer enablement”Without enabling your buyers to make an informed decision, your company will have a hard time surviving in the future market.Wanna know more about the rise of this new category?Then have a listen to my new podcast episode where I discussed buyer enablement and the evolution of sales with none other than Marc Grewenig.Marc on LinkedInemlen WebsiteSupport the show- - -Folge Björn W. Schäfer auf Linkedin: www.linkedin.com/in/bjoernwschaefer Hier kannst Du seinen GTM-Bestseller Funky Flywheels 🕺💃 bestellenDeutsch: https://amzn.to/3Sgi8qkEnglisch: https://amzn.to/4g2Ly4914 Tage kostenlos. Teste jetzt Björn's neue Software: funkybont.com