The Rise Of Maison Essentiele With Founder Liv Koennecke! Pt 1

#77: Part 1 of a very special two-part interview you don’t want to miss. Angie and Lara sit down with the effortlessly cool and wildly inspiring Liv Koennecke, founder and creative director of Maison Essentiele, to talk about how she built one of Sydney’s most-loved womenswear labels—starting from sleepwear in her bedroom to creating a cult-favorite ready-to-wear collection.Liv gets real about the highs, lows, and hard lessons of building a fashion brand from scratch. You’ll hear how she grew her community organically, why she’s obsessed with authentic influencer marketing, and how scarcity isn’t just a strategy—it’s a very real challenge when demand is high and quality is non-negotiable.She also opens up about:How Maison Essentiele evolved from sleepwear to ready-to-wear. Why her team culture matters just as much as her clothes.The joy of seeing real girls wear her designs IRL.What it really takes to scale a fashion business in 2025.The power of staying transparent and connected with your audience.Slide into the Hey Girl DM's to get your burning questions answered or seek some advice!Follow Liv @livkoennecke @maison_essentiele Follow Us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@heygirlau⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Angie ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@angiexylas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Lara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @larafanuli⁠⁠