The Rise of Micro-Fanbases and Why 1,000 True Fans Is What Really Matters

Making a Scene Presents - The Rise of Micro-Fanbases and Why 1,000 True Fans Is What Really Matters The Old Music Business Wanted Everybody. The New Music Business Needs Somebody. For decades, the music industry sold artists the same shiny dream: reach the masses, get famous, get signed, get played everywhere, and somehow money will fall from the sky like confetti. It was a beautiful story if you were the label, the radio chain, the distributor, the playlist gatekeeper, the ticketing monopoly, or the platform sitting between the artist and the fan. For the artist, it was usually a lottery ticket dressed up as a career plan. http://www.makingascene.org