The Road to Milano Cortina: Decoding the Impact of the 2026 Winter Games

Christine Brennan isn’t just a journalist; she is a chronicler of the most significant shifts in sports history. From covering 21 consecutive Olympic Games—including the era-defining scandals and triumphs of the Winter Games—to breaking the news on Augusta National’s first female members, Brennan has had a front-row seat to how sports impact culture, commerce, and global identity.In this first episode of our fourth season of SEEN Saturday Series, Kathrine Nero and Christine Brennan discuss the "Caitlin Clark Effect" and the data-driven revolution in women's sports. They explore how this surge in visibility is fundamentally changing the way sports tourism leaders must plan, bid for, and host events in an increasingly competitive market.As we look ahead to the Milano Cortina 2026 Winter Games, we are honored to welcome someone uniquely positioned to help us navigate this next chapter. With the 2026 Games set to be the most geographically expansive and gender-balanced Winter Olympics in history, Christine helps us understand not just the logistics of what happens on the ice and snow—but the strategic legacy of what it all means for the future of the industry.