The ROAS Blind Spot in Amazon PPC Ad Placement

In this episode of Performance Marketing with Fexingo, Lucas and Luna uncover the ROAS blind spot in Amazon PPC ad placement that most sellers overlook. While standard reports group placements like top-of-search, product pages, and rest-of-search, the real performance varies dramatically by device, category, and even time of day. The hosts break down why average ROAS across placements can mislead budget allocation, using a concrete example of a kitchen gadget brand that shifted 30% of its top-of-search budget to product pages and saw overall ROAS drop 18%. They discuss how to read placement data at the campaign and ad-group level, the impact of mobile versus desktop behavior, and why attribution windows distort placement insights. Tune in for actionable steps to audit your own placement reports and reallocate spend for true incremental ROAS. #AmazonPPC #ROAS #AdPlacement #TopOfSearch #ProductPages #RestOfSearch #SponsoredBrands #SponsoredProducts #PPC #MarketingPodcast #FexingoBusiness #BusinessPodcast #PerformanceMarketing #Ecommerce #AmazonAds #AdAttribution #BudgetAllocation #PPCTips Keep every episode free: buymeacoffee.com/fexingo