The ROAS Blind Spot in Amazon PPC Bid by Placement

In this episode of Performance Marketing with Fexingo, Lucas and Luna dig into a blind spot that quietly erodes ROAS for Amazon sellers: bidding by placement. They break down why the default 'Top of Search' placement bid multiplier can silently inflate your cost per acquisition, how the placement report can mislead you when you ignore your actual conversion rate by placement, and why many sellers are better off leaving placement bids at zero and focusing on keyword-level adjustments instead. Using a concrete example—a seller with a 20% ROAS on top-of-search but a 30% ROAS on product pages—they show how the multiplier math can trick you into overpaying for clicks that convert at a lower rate. They also walk through a simple framework for auditing your own placement data and deciding when a placement bid actually makes sense: when you've proven the marginal ROAS is higher, not just the aggregate. This episode is packed with actionable advice for any Amazon advertiser who's ever wondered if their placement multipliers are helping or hurting. #AmazonPPC #ROAS #PlacementBids #TopOfSearch #ProductPages #AmazonAdvertising #PPCMistakes #EcommerceAds #DigitalMarketing #MarketingPodcast #FexingoBusiness #BusinessPodcast #Marketing #PaidAds #DirectResponse #AmazonSeller #BidStrategy #ConversionRate Keep every episode free: buymeacoffee.com/fexingo