The ROAS Blind Spot in Amazon PPC Brand Defense

Lucas and Luna zero in on a costly blind spot in Amazon PPC: brand defense campaigns. They break down why the ROAS on your own brand terms is almost always a lie, how competitors can hijack your search results with Sponsored Brands and negative keywords, and why the real value isn't in the ad but in protecting your buy box and share of voice. Using a concrete example—a mid-size DTC skincare brand losing 12 percent of its branded search impressions to a rival—they explain how to measure true incrementality, when to raise bids on your own name, and why a low ROAS here can be the cheapest insurance you ever buy. If you've ever looked at your brand campaign numbers and wondered if you're wasting money, this one's for you. #AmazonPPC #BrandDefense #ROAS #SponsoredBrands #NegativeKeywords #ShareOfVoice #BuyBox #Incrementality #DTC #Skincare #PerformanceMarketing #PaidAds #Marketing #FexingoBusiness #BusinessPodcast #AdvertisingStrategy #Ecommerce #BidManagement Keep every episode free: buymeacoffee.com/fexingo