The ROAS Blind Spot in Amazon PPC Coupon Clips

In this episode of Performance Marketing with Fexingo, Lucas and Luna dig into a blind spot that quietly undermines Amazon PPC ROAS: coupon clips. They walk through a real scenario where a seller's coupon strategy looked like a win on paper but actually eroded margins and skewed ad performance. Lucas explains why coupon-attributed ROAS can mislead sellers into overbidding, and how the interaction between coupon redemption rates and ad impressions creates a feedback loop that most sellers miss. They also touch on the psychology of coupon clipping and how it affects conversion rates without boosting incremental sales. Tune in to learn how to separate coupon-driven conversions from genuine ad-driven ones, and how to adjust your bidding and budgeting accordingly. #AmazonPPC #CouponBlindSpot #ROAS #PerformanceMarketing #PPC #AmazonAds #Ecommerce #DTC #Marketing #Business #FexingoBusiness #BusinessPodcast #AmazonSeller #CouponStrategy #AdAttribution #BidManagement #ConversionRate #Margins Keep every episode free: buymeacoffee.com/fexingo