The ROAS Blind Spot in Amazon PPC Dayparting

In this episode of Performance Marketing with Fexingo, Lucas and Luna tackle a hidden inefficiency in Amazon PPC: the assumption that ROAS is uniform across the day. They explore how dayparting—scheduling bids by hour—can either inflate or flatten your returns, and why most sellers ignore it because of Amazon's default reporting. Using a fictional mid-size seller as an example, they break down how to analyze hourly data, adjust bids conservatively, and avoid the trap of over-optimizing for time zones that don't match your customers' behavior. They also discuss the impact of Prime Day and holidays on dayparting strategies, and end with a practical framework for testing dayparting without risking your whole budget. If you're spending on Amazon PPC and wondering why your ROAS fluctuates, this episode gives you a concrete lever to pull—and a warning about the blind spots in the data you're already looking at. #AmazonPPC #Dayparting #ROAS #PerformanceMarketing #PaidAds #Ecommerce #PPCStrategy #AdSpend #BidOptimization #AmazonAdvertising #Marketing #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo